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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

Amit Syngle, CEO and MD of Asian Paints, at the launch of the new Royale Glitz campaign with Deepika Padukone. Learn about the brand's marketing strategy, including its focus on regionalisation and second homes.Marketing
Aspirations & regionalisation power Royale Glitz growth: Asian Paints CEO
By Kausar Madhyia
Sep 09, 2025 05:31 IST 6 Min read
Rise and Fall, a new Indian reality show on Amazon MX Player, with host Ashneer Grover and contestants like Kiku Sharda.Marketing
Must-watch to must-buy, what’s Amazon MX Player’s new ‘ad-venture’ for Rise & Fall?
By Kausar Madhyia
Sep 05, 2025 05:30 IST 5 Min read
The effortless dance moves of an 11-year-old Indonesian boy, Rayyan Arkan Dikha, during an ancient rowing festival, personify the internet's latest viral trend: 'Aura Farming.'Social Media
Trend watch: move over, 'bed rotting', 'aura farming' is the internet's new pastime
By Kausar Madhyia
Sep 03, 2025 05:10 IST 2 Min read
Juhi Parmar, Kahaani Har Ghar Ki, the reality talk show about women's struggles, now on Zee TV.Media
Zee TV bets on 'Kahaani Har Ghar Ki' to redefine reality TV & 'disrupt' prime time
By Kausar Madhyia
Sep 01, 2025 05:30 IST 4 Min read
Lovely Professional University and Baba Ramdev urge Indians to boycott American goods to fight Trump tariffsBrands
Swadeshi 2.0? LPU and Baba Ramdev urge Indians to boycott American goods to protest Trump tariffs
By Kausar Madhyia
Aug 28, 2025 16:05 IST 2 Min read
Bigg Boss reality TV show features Salman Khan, Vijay Sethupathi, Mohanlal, Nagarjuna, and Kiccha Sudeepa as hosts for its multi-lingual festive launch.Media
Five languages, one Bigg Boss: JioHotstar bets on India’s 'biggest festive blockbuster'
By Kausar Madhyia
Aug 25, 2025 05:30 IST 6 Min read
OpenAI appoints new marketing lead in IndiaPeople Spotting
Meta’s Sheeladitya Mohanty named the Marketing Lead for OpenAI in India
By Kausar Madhyia
Aug 23, 2025 15:18 IST 1 Min read
Tiktok ban lifts?Digital
Banned in 2020, TikTok website accessible to Indians again: what could it mean?
By Kausar Madhyia
Aug 23, 2025 12:10 IST 2 Min read
Taylor Swift 'The Life of a Showgirl' Album Marketing Images, Swiftonomics, Taylor Swift New Album, Taylor Swift Tour NewsMarketing
The Life of a Showgirl: Taylor Swift's billion-dollar marketing playbook decoded
By Kausar Madhyia
Aug 22, 2025 05:10 IST 3 Min read
Banned Sanex commercial, Colgate-Palmolive, racial discrimination, ad campaignAdvertising
Sanex joins 2025’s controversial ad club after UK ban for racial bias
By Kausar Madhyia
Aug 21, 2025 05:11 IST 2 Min read
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