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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

PETA’s dog milk OOH Advertising
PETA’s at it again: dog milk OOH courts controversy but turns heads too
By Kausar Madhyia
Jun 17, 2025 05:10 IST 3 Min read
The Chinese video-sharing app, TikTok Advertising
TikTok teams up with Scope3 to help brands measure and cut ad emissions
By Kausar Madhyia
Jun 12, 2025 05:00 IST 3 Min read
McDonald's mosaic ad in Rome Advertising
McDonald's serves up history with its new ancient mosaic ad in Rome
By Kausar Madhyia
Jun 11, 2025 05:10 IST 3 Min read
Rajah Chaudhry (left), Gary Payton (centre), Vineet Sharma (right) Marketing
Budweiser's slam dunk with NBA: Vineet Sharma breaks down the beer giant’s India strategy
By Kausar Madhyia
Jun 10, 2025 05:30 IST 5 Min read
Vaseline Screen Block SPF 50+ Advertising
Vaseline launches a game-changing 'Screen Block' for gamers in Asia
By Kausar Madhyia
Jun 05, 2025 05:10 IST 3 Min read
Still from Myntra EORS 22 ad Advertising
SRK chops onions & Kiara plays charades in Myntra End Of Reason Sale ad
By Kausar Madhyia
May 23, 2025 05:00 IST 3 Min read
Google DeepMind's Gemini Diffusion Model Digital
Google DeepMind launches Gemini Diffusion, a smarter & faster AI model
By Kausar Madhyia
May 22, 2025 15:13 IST 2 Min read
CEO Brian Chesky, Airbnb Advertising
Not just stays: Airbnb adds chefs, spas, stylists and more to the app
By Kausar Madhyia
May 20, 2025 05:10 IST 4 Min read
Amy Reinhard, President of Advertising at Netflix Advertising
Netflix to leverage gen-AI for immersive in-show advertising by 2026
By Kausar Madhyia
May 19, 2025 05:10 IST 2 Min read
Youtube's Peak Points ad tech Advertising
YouTube to use AI to show ads at the ‘Peak Points’ of its videos soon
By Kausar Madhyia
May 16, 2025 16:10 IST 1 Min read
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