Reliance Retail announces acquisition of Kelvinator

Reliance Retail has announced the acquisition of Kelvinator, a move aimed at strengthening its presence in India’s consumer durables segment. The acquisition supports the company’s ongoing efforts to expand its product portfolio and reach in the home appliances category.

Kelvinator, a household electric appliances brand knownfor its reliability, gained recognition in India during the 1970s and 1980s with the tagline “The Coolest One.” 

The acquisition is intended to align with Reliance Retail’s broader objective of expanding access to quality home appliances through its distribution and retail network. By integrating Kelvinator into its ecosystem, Reliance Retail aims to offer a wider range of products in the premium appliances category across markets.

Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready," stated Isha M Ambani, executive director, Reliance Retail Ventures (RRVL). "The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers.
This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network”

With the addition of Kelvinator, Reliance Retail expects to strengthen its position in the consumer durables sector, responding to changing customer preferences and growing demand for accessible, high-quality appliances across urban and rural India.