Burglars turn house helpers in Instamart’s latest ad spot

Instamart, Swiggy’s quick-commerce platform, has unveiled a new campaign that highlights the brand’s growing assortment and continued focus on rapid doorstep delivery. With over 35,000 products now available - from smart projectors and vacuum cleaners to personal care and baby essentials - the campaign reinforces Instamart’s core promise: delivering both big and small items within minutes.

The film, titled “Big or Small, We Deliver It All”, has been conceptualised by Moonshot Films. It opens with a light-hearted twist—a family interrupted by burglars ends up putting them to use for daily chores while waiting for their ordered products to arrive. From study lamps to kitchen mixers and even dining plates, the humorous narrative illustrates the brand’s diverse offerings and the everyday utility of quick delivery.

Mayur Hola, VP, brand marketing at Swiggy, said, “We wanted to bring our convenience story alive in an entertaining yet relatable way. The idea of robbers becoming accidental helpers was an unexpected route to show just how wide our range has become—without losing our sense of humour.”

Arjun Choudary, VP, revenue & growth at Instamart, added, “This campaign marks an important milestone for Instamart. What began with groceries has now grown into a platform that meets a much wider set of daily and occasional needs. Whether it’s tech accessories, kitchen tools, or personal care essentials, it’s all now just minutes away.”

Puneet Chadha, founding member of Moonshot Films, noted that the creative idea stemmed from a simple insight: items that used to take days are now instantly available. “We just pushed that insight into an absurd scenario to make the product assortment memorable.”