Marriott International teams up with Kareena Kapoor Khan for new campaign

Marriott International has launched its new food and beverage campaign “TOH, AAJ JAANA KAHAN HAI?” in South Asia. Featuring Bollywood actor Kareena Kapoor Khan, the campaign introduces a tech-integrated dining experience across Marriott hotels in the region.

The campaign uses technology and storytelling to showcase Marriott’s restaurants and lounges in India as spaces for dining experiences. Running from July to September 2025, it aims to increase guest engagement and position Marriott hotels as key culinary destinations for regular and new customers.

The campaign features a video series with Kareena Kapoor Khan highlighting Marriott’s diverse dining options, from brunches to specialty dinners. It focuses on the question, “TOH, AAJ JAANA KAHAN HAI?” positioning Marriott as the go-to choice for meals with friends, date nights, or celebrations.

Kareena Kapoor Khan, commented, “Some of my favourite memories have been created around a table— whether it’s Sunday brunch with family or a spontaneous dinner with friends. Marriott’s campaign is an  invitation for everyone to make space for those moments again. And with so many incredible options across a  city near you, the only question is: Toh, aaj jaana kahan hai?”

Khushnooma Kapadia, vice president- marketing, South Asia at Marriott International, remarks, “At  Marriott, we believe the future of F&B lies in combining tech innovation with the sensory experience of dining  out. With our latest campaign “Toh, Aaj Jaana Kahan Hai?” launched across key cities in India, we are tapping  into that cultural nuance using advanced mechanisms to ensure that when the customer is looking for us there  is easy online access and targeted information enabling him. The endeavor is to cut out the search journey and  facilitate faster reservations. We chose Kareena Kapoor to be the face because she is authentic, has a very  strong connect with food and has the perfect mix of glamor and relatability. From traditional methods of  booking to faster digital table reservations, we are seeing a paradigm shift in how guests discover and book  their dinner options. Dining and reservations are becoming smarter and faster. From curated  recommendations to immersive content, we are making the journey from intention to experience more  seamless, intuitive, and inspiring. It’s a first for the industry with future-forward approach to hospitality. And we  are very excited to see how it is received by our customers”