After its first film featuring the Gateway of India, Birla Opus Paints has released the next chapter of its ‘Celebrating Colours of India’ campaign. Set against Jaipur’s Hawa Mahal, the animated film highlights India’s heritage and culture through colour, reflecting the brand’s tagline ‘Duniya Ko Rang Do’.
This installment continues the animated style, featuring Opus Boy as he spreads colour and joy. The film shows him inspiring clean-up marshals at Hawa Mahal, encouraging a sense of responsibility to keep the area clean. The background score by Ram Sampath adds to the film’s impact, as it did in the brand’s first release.
Commenting on the film launch, Inderpreet Singh, head – marketing, Birla Opus Paints, added, “Strategically building on the success of our 'Gateway of India' film, we are scaling our 'Duniya Ko Rang Do' philosophy. Through our Opus boy, we illustrate how colour, through small, impactful acts, can breathe new life into familiar spaces.”
The communication and film have been conceptualised by Leo India and Zombie Studios, Brazil and is being amplified across various media channels, including TV, Digital, OOH, Print, and Radio.
Agency credits:
Client: Birla Opus Paints
Creative Agency: Leo India
Production House: Zombie Studio, Brazil
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