How a lean, jugadu Creative Agency is helping brands scale their content with Strategy-First Execution

Founded by Ronit Thakur, TEDx speaker and host of the podcast Made to Market, Be Rolling Media isn’t just another content studio. It’s a full-stack creative execution agency helping startups and brands scale their online presence through social media management, video creation end to end, and creator collaborations, all with a mindset that’s more jugadu than jargon.

“We don’t overpromise. We’re upfront about timelines, transparent about budgets, and deeply involved in execution,” says Ronit. “Most of our clients feel like we’re an extension of their internal team, not just a vendor.”

Built for the Realities of Startup Life

In Ronit's words from his recent podcast’s Made to Market episode, “Startups today aren’t just trying to find product-market fit,  they’re trying to crack product-marketing fit too.” And that’s exactly where Be Rolling Media comes in.

The agency doesn’t just post content. It builds content ecosystems that are consistent, high-quality, and tailor-made for platforms like Instagram, YouTube, and LinkedIn. In just two years, the team has produced over 500+  videos including long form & short form, all centered around what works best on social media, what resonates with audiences, and what gets brands noticed.

Clients working with Be Rolling have seen real, month-on-month growth in brand presence, engagement, and performance. That growth comes from a clear formula: strategy-first execution, consistent output, and a team that gets their hands dirty to make things happen.

From UGC to Viral Branded Content

One of Be Rolling’s biggest strengths is its grip on UGC-style content, the kind of content that doesn’t feel like an ad, but works like one. With a sharp eye on trends, formats, and cultural context, the agency helps brands tap into creator collabs, influencer storytelling, and bite-sized viral formats that actually convert.

Notably, Be Rolling Media has also recently collaborated with Phitku, a Brand Owned by Neha Marda known for her role in Balika Vadhu, has started gaining traction across social media and brought in a wave of new audiences.

Be Rolling Media is also working with Shark Tank India brands, such as NOOKY, Led by Saurabh Tyagi & DR. Rekha,  helping them scale their visibility & ROAS through performance marketing content. 

One of their notable collaborations includes work with OYO, and Ronit himself has even had the opportunity to meet Ritesh Agarwal, further aligning the agency’s vision with the leaders of India’s startup ecosystem.

Execution > Overthinking

A lot of agencies stop at strategy or get lost in overthinking. Be Rolling, instead, focuses on getting things done, from scripting and casting to shooting, editing, and distribution. This end-to-end video production model is what clients love most. It eliminates friction and saves time, while still keeping creative quality intact.

More than anything, it’s the effort that sets the team apart. “We’ve had shoot days where we’re ironing clothes on set, packing props from home, or making backup plans in the middle of the night. That’s the jugadu DNA we bring to every project,” says Ronit.

The agency has also been praised for its efficiency, affordability, and ability to handle content operations at scale, making it the go-to creative partner for fast-growing startups.

IP Creation, AI Content, and What’s Next

While most of the agency’s energy goes into brand content, Be Rolling is also developing original IP content and offering AI-assisted content services for brands that want scale without losing quality. “We use AI when it helps us move faster. But creativity is always human-led,” says Ronit.

Now, Be Rolling Media is opening its doors to bigger brands looking for a fresh, grounded, and execution-oriented content partner.

“We know how critical virality is, but more importantly, we know how to keep a brand consistent and credible. That’s what most big brands need today,” Ronit adds.

So what’s the Be Rolling formula?
Be honest. Be fast. Be creative. Be jugadu.

If you’re a brand that wants strategy with execution, not just decks and delays, Be Rolling Media might just be your team.

To connect:
Visit: www.berolling.in
Instagram: @berollingmedia
Founder: Ronit Thakur – TEDx Speaker | Made to Market Podcast Host
Email: Ronit@berolling.in