GCPL’s FY25 ad spends cross Rs 1,300 crore

Godrej Consumer Products Limited (GCPL) spent Rs 1,369.21 crore on advertising and publicity in FY25, a 2.47% increase from the Rs 1,336.12 crore it spent in FY24.

The maker of brands like GoodKnight, Cinthol and Godrej Aer revealed the numbers in its annual report for FY25 that ended on March 31.

The consumer goods company reported a total consolidated revenue from operations of Rs 14,364.29 crore, representing a 1.9% increase over the prior year. Its net revenue stood at Rs 1,852.30 crore.

Earlier in May, GCPL CEO Sudhir Sitapati told the press, “As a company, we are big believers in advertising,” nodding to the company’s advertising spending having remained steady for the past three years.

We are big believers in advertising, says GCPL’s Sudhir Sitapati

GCPL relies on mobile advertising to reach rural audiences and on wall paintings for visibility. In urban markets, it focuses on linear and connected television.

Contrary to GCPL’s increase in advertising spending, FMCG companies like Nestle slashed its FY25 ad spending to Rs 965.86 crore from Rs 1,287.68 crore in the previous year. Hindustan Unilever (HUL) too reduced its ad spends in FY25 to Rs 6,199 crore, a drop of 4.5% from Rs 6,489 crore in FY24.