Panasonic’s AI-powered ACs redefine home comfort in new TVC

“On, off, adjust the temperature. That’s what you call a smart AC?”

That one line kicks off Panasonic’s new TVC, Unlock the Future – Trusted AC for Smart Homes. And if you’ve ever had to explain tech to your parents, you’ll know exactly where this is going.

Let’s face it, smart home tech can be confusing, especially when you’re trying to explain it to someone who still thinks the TV remote is high-tech. Panasonic gets that. This isn’t your usual product pitch. It’s a slice of modern Indian life: one where Gen Z leads the smart revolution at home.

Meet the New Smart in the Family

At the heart of the campaign is a Gen Z son who’s less “just a kid” and more “CTO of the living room.” With a mix of sass and smarts, he walks his dad, and the audience, through what real smart means for the modern Indian family.

The Panasonic Smart AC isn’t just about cooling. It adapts, it responds, and it cares for every member of the family:

• For mom? An AC that adjusts to the changing weather and keeps her cool all day.

• For dad? Timely reminders so he never forgets those dinner plans again.

• For the fiery sister? Instant cool-down mode for both room and temper.

• For grandpa? Purified air that helps him breathe easier.

• For the baby brother? Features that even respond to the youngest in the house.
  

This isn’t a tech demo. It is everyday life powered by AI.

What’s different about these ACs?

The campaign doesn’t list features. It shows use cases. It translates tech into benefits families care about.

Here’s what makes the new Panasonic Smart ACs stand out:

• AI-powered cooling that adapts to your comfort in real time

• Custom sleep profiles that ensure restful, uninterrupted sleep

• Smart connectivity via the MirAie app for full control from anywhere

• Air purification that silently cleans your indoor environment

• Energy efficiency designed to reduce consumption

• Timely notifications and intelligent suggestions based on usage

Click here to explore the new range of Panasonic Smart ACs.

Influencer Marketing: Spreading the Smart Revolution

To bring its “Unlock the Future” campaign closer to everyday homes, Panasonic teamed up with some of the most loved tech influencers on YouTube. From features like Comfortable Sleep Mode and Powerful Cooling to the advanced nanoe™ X Technology, these creators didn’t just talk specs — they showed how Panasonic’s AI-powered ACs make life easier, smarter, and more comfortable for real families.

What made the campaign truly stand out was its multilingual approach. Panasonic worked with influencers across different languages — Hindi, Tamil, Malayalam, and Bengali — making sure the message felt personal and relatable, no matter where you’re from. Because smart living should speak your language too.

A campaign for every generation

“Gen Z is leading the way in making technology decisions for the modern home,” says Dhiraj Sharma, Head of Marketing Communication at Panasonic Marketing India. “This campaign focuses on simplifying smart living. With the Panasonic Smart AC, we’re making next-gen comfort easy and accessible. It’s not just a product; it’s a lifestyle upgrade for every family member.”

The campaign taps into a simple truth: Gen Z represents the future of decision-making in modern Indian homes, especially when it comes to technology. And in this story, the Panasonic Smart AC becomes an enabler of better, smarter living for everyone under the same roof. It’s an intelligent companion that understands, adapts, and responds to each family member’s needs. 

The bigger picture

This film is just one part of a 360-degree campaign running across national and regional TV, digital, print, and outdoor platforms. The messaging leans on two key ideas: #UnlockTheFuture and #TheNewSmartInTheFamily.

By using a familiar family setup and flipping expectations, Panasonic makes next-gen tech feel less intimidating and more essential. This is not just about smart features, it’s about smart living.

Panasonic’s message is clear: the smartest tech doesn’t just do what you say, it knows what you need.

Now that’s smart.