Work type: Client work Published: Yes Date of publication / release: July, 2012
Copy:Citi 200 Years campaigns have been displayed at over 100 faces in the entire city of Delhi. These locations are spread across Central, South & West Delhi.
Few locations in the South Delhi area were selected to create an innovative and high recall branding solution for Citibank. For this backlit 3D cut letters of “200 YEARS CITI” were installed on the shelter roof. These letters are white during the day time and during the night time the internal lighting makes them appear blue. This campaign has caught the attention of the citizens generating high recall for Citibank.