Me 'N Moms takes joy ride

The font of the new logo is in italics in black and orange and redefines the company's mission and vision, which involves realignment of the overall values and practices.

"We believe that clear and specific business objectives are crucial in brand positioning and how our audience perceives us. Addition of our new tagline, 'Joy of Parenting', depicts the way we feel and what we do," says Naresh Khatar, chairman and managing director, Me 'N Moms.

The 'Joy of Parenting' positioning has been implemented in Me 'N Moms stores through visual merchandise and in-store branding.

The logo and the tagline have been created by Makani Creative.