Crowdsourcing: no safety in numbers

If the industry is a victim of the prevailing audience measurement system, it is a complicit victim.

Accountability is a two-way street

A service is not a product

All News is good news

When the CEO of the world's largest media agency talks about the future of media planning, you'd better listen carefully. But when that promising future - predicated upon the evolution of technology - is what you were doing 15 years ago, you begin to wonder