Do awards simply mean ego satisfaction to creative folk? Or is a trophy a genuine recognition of creativity that was well received by consumers? agencyfaqs! speaks to the person that watches from the sidelines, but holds the wad of cash at the end of it all – the client

At Buzz Power, an initiative organised by agencyfaqs! and Kingfisher Airlines, honchos from the world of branding took a shot at decoding the mammoth implications of the term ‘buzz’ on brands and consumers – not an easy task by any measure