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Rachit Vats and Dhaleta Surender Kumar
Stories by 'Rachit Vats and Dhaleta Surender Kumar'
By
Rachit Vats and Dhaleta Surender Kumar
Marketing
Buzz Power 2008: Keep it simple, silly
The post-lunch session at Buzz Power offered a word of caution to marketers that promotions are double edged swords, loaded with the power of having an adverse or positive effect on any brand