Nikhil Rangnekar

Stories by 'Nikhil Rangnekar'

Guest Article

Guest Article: Nikhil Rangnekar: Small towns, big deals

The importance of LC1 markets in overall media plans can no longer be ignored, with emerging data revealing new facts.
Media

IRS Special: Regular consumption in print is declining. Why? <span class="txtblack"> - Presented by MINT</span>

The last couple of rounds of IRS have revealed that the regularity of consumption of print is declining while in other media such as TV, radio and internet, the figure is on a growth. Starcom’s Nikhil Rangnekar pens down his thoughts