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Anuj Mehtani
Stories by 'Anuj Mehtani'
By
Anuj Mehtani
Guest Article
Guest Article: Anuj Mehtani: Brand-identity crisis
What is its DNA?' An analysis on how a brand with a long heritage can be questioned at such a basic level.
By
Anuj Mehtani
Guest Article
<font color="#ff0000">Guest Article: </font> Anuj Mehtani: Incredible India to Iconic India
An analysis of what creates iconic brands, and how India is now poised to create some global icons of its own
By
Anuj Mehtani
Guest Article
<font color="#ff0000">Guest Article: </font> Anuj Mehtani: Losing Fantasy...Getting Real
As fantasy takes a backseat, marketers need to rethink how to use reality to communicate the brand promise to consumers