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Sangeeta Tanwar and Priyanka Banerjee
Stories by 'Sangeeta Tanwar and Priyanka Banerjee'
By
Sangeeta Tanwar and Priyanka Banerjee
Media
Football scores over Cricket: FIFA World Cup favourite amongst youth brands
In terms of cost-effectiveness, Asia Cup had an edge over FIFA World Cup, but the latter scored over cricket, when it came to the presence of a focused target audience
