Ashwini Gangal and Biprorshee Das

Stories by 'Ashwini Gangal and Biprorshee Das'

Marketing

Hero Vs Honda: Hero scores 67, Honda gets 59

afaqs! conducted a quick poll to gain insight into the ramifications of the Hero Honda break-up at the brand level. We quizzed over 20 professionals belonging to the advertising and marketing fraternity to gain perspective about the degree of erosion 'brand Hero' and 'brand Honda' will face individually, in the absence of one another.