Positioning has now become a static status quo, as people’s expectations change faster than brands and businesses, says our guest author.

The new relationship economy needs deep branding and elaborate meaning systems, says our guest author.

Is loyalty, the venerated virtue, anti-evolutionary and irrelevant in the post-digital era?

The desire to experience more is a deeper trend - the shift is from coasting to nesting, from running to slowing down.

People, given the dichotomy of lonely lives in a crowding world, are aching to connect back with people in the real way.