Diksha Seth and Sudipto Adhicary

Stories by 'Diksha Seth and Sudipto Adhicary'

Marketing Initiative

TATA AIA Life takes an innovative route to raise awareness on protection gap

Tata AIA Life is empowering consumers with a new digital campaign that highlights the glaring protection gap that most Indians face. As part of the campaign, Tata AIA Life has created a 'Catch UP' calculator that allows people find their protection gap.