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The OOH campaign features the exterior and interior of the car with the message, 'Move up to Sedan Class', to upgrade to the new Vista.
The campaign has been executed through billboards mounted at major car sale markets. The target audience for this campaign is the male consumer belonging to SEC AB in the age group of 25-45 years.
Rajneesh Bahl, business head, Outdoor, Percept Out of Home, says, "The client mandate was to position the car as a superior option to its nearest direct competition. Based on the prerequisite, we chose key car sale markets across the country. The objective was to drive home the message and entice the consumers to modify their car symbol status."