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Is it easy to become an online star

Is it easy to become an online star?

YouTube stars Darshan Raval, Jayvijay, Prajakta Koli and Shalini Samuel share their insights in a session moderated by Vanita Kohli-Khandekar at vdonxt asia 2017. ... Read more


Chandrasekar Radhakrishnan

Chandrasekar Radhakrishnan, (Head of communications and eCommerce, Nestlé India)

"We are not running an entertainment business": Chandrasekar Radhakrishnan, Nestlé

When it comes to marketing, every multi-national corporate has its own mantra. And typically, it's a textbook-ish one-liner that doesn't exactly make a journalist grab her pen and jot it down. At Nestlé, they call it 'Brand building the Nestlé way'.

But during the course of an hour-long interview at his Gurgaon office, Chandrasekar Radhakrishnan, head of communications and eCommerce, Nestlé India, brought this seemingly bland line to life by explaining what it means to market products the Nestlé way. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now