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It was Hindustan Unilever that made me a marketer ZEEL CMO Prathyusha Agarwal

"It was Hindustan Unilever that made me a marketer": ZEEL CMO Prathyusha Agarwal

Profile: Prathyusha Agarwal, chief marketing officer, ZEEL, who is close to completing a year at the network. ... Read more

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Ronnie Screwvala

Ronnie Screwvala, (Founder, Unilazer Ventures)

Why Ronnie Screwvala thinks e-sports is the next big thing

Every year, in September, Electronic Arts (EA) launches FIFA, the most widely played computer/ console sports game of the world. Last year, the gaming giant launched a new edition introducing the virtual athlete 'Hunter'. This year, Coca-Cola announced Hunter as the brand ambassador of Coke Zero Sugar. That is just one indicator of the power of e-sports. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now