Recently, Park Avenue Deodorant earned a new claim to fame - it replaced Axe as the No.2 deo brand in India. An interview with the marketing head of JK Helene Curtis, a Raymond Group Company, one that markets the brand.
Nabendu Bhattacharyya, who established Milestone Brandcom in October 2009, will continue as CEO and managing director, of his agency, and will report to Ashish Bhasin, chairman and CEO, Dentsu Aegis Network South Asia.
He was working as a senior creative director at McCann Mumbai.
Previously, the marcom business comprised three separate verticals namely creative, media and other services.
The CEO of ZipDial writes about her meeting with the COO of Facebook.