"Digital shouldn't be treated as a shiny new object that's just about participation," Anand Chakravarthy
The India MD at Essence - GroupM's fourth-largest agency, adds that in digital, if you don't invest to threshold level, you can't see the impact... ... Read more
- News and entertainment: have the twain met?
- IBM ropes in Deepali Naair as CMO for India and South Asia operations
- FLOH Tampons appoints Howl as digital agency
- Fruitbowl Digital wins digital mandate for Riya Travels
- "We have started living so we can share on social media..." says team Vodafone Idea
- Punit Goenka elected President of IAA India Chapter
- MUFTI appoints Vipul Mathur as chief operating officer
- M&C Saatchi renames M&C Saatchi Mobile to M&C Saatchi Performance
- Hotstar CEO Ajit Mohan joins Facebook as MD and VP
- RepIndia bags Timex India's biz
- Has the early promise of online video been realised?