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  • Zomato Gets A New Heart

    The popular online restaurant guide has re-done its logo and revamped its website. A quick look at the brand's big re-design push.

  • A Dummy's Guide to HD Channels

    The phenomenon of HD launches on Indian television shows no signs of slowing. What exactly is HD and how does it work?

  • Case Study: SEO Tactics to Love Versus Leave

    An overview of some big changes in the SEO world, and an insight into the tactics that startups should embrace... and those they should leave behind

  • DNA's Diwali Push

    The English daily has launched a campaign to reiterate the positioning statement - 'News for the Busy Indian'.

People

Enormous beefs up creative team

Enormous beefs up creative team

Rajaram Kavatkar joins as creative director. Shradha Joshi, as senior creative director.

Paritosh Srivastava is now COO, Publicis Ambience

Paritosh Srivastava is now COO, Publicis Ambience

He will also join the management board of Publicis Worldwide in India.

Case Studies

Why flipkart apology is a gold standard in service recovery

Source: Rajesh Soundararajan, Managing Director at Futureshift
Description:Flipkart hits the core of consumers' hearts with an apology mail. It's gold standard for many MNCs to learn from. When you apologize do it truly from the heart.

Advertising Agencies as Football Clubs

Source: Bruno Leo Ribeiro
Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy. .

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