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DIGIES 2016 Mindshare India Comes up Trumps

DIGIES 2016: Mindshare India Comes up Trumps

Mindshare won the 'Agency of the Year' title along with three Gold and four Silver awards. ... Read more

Interviews

Prasanth Kumar

Prasanth Kumar, (CEO, Mindshare, South Asia)

"There is a challenge when it comes to TV spends, but it is not drastic": Prasanth Kumar, Mindshare

Mindshare, media agency from the house of WPP's GroupM, has had a good run at the awards this year, local and international. Before the applause for the agency's Glass Grand Prix - for its 6-Pack Band campaign for HUL's Brooke Bond Red Label - could die down, the Advertising Club's much sought after 'Media Agency of the Year' title - one the agency is all too familiar with - came waltzing in at the recently concluded Emvies. ... Read More