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Ayurveda The Patanjali Effect

Ayurveda: The Patanjali Effect

As Patanjali prepares to invest in its e-commerce presence and partnerships with e-retailers/aggregators, we look at the 'Ayurveda advertising' phenomenon. ... Read more

Interviews

Vikram Bhatt

Vikram Bhatt, (Filmmaker)

"The Indian OTT industry has taken the audience for a ride": Vikram Bhatt

The constant buzz in the OTT space keeps pointing to the big potential of digital as the future of entertainment. This month it has a new entrant, someone who wants to start a 'theatre on the web'. With 30-odd films (in 26 years) to his name, filmmaker Vikram Bhatt, known largely for his horror thrillers, plans to launch his own OTT app on January 27, his birthday. The app is going to be called 'VB on the Web', just like his YouTube channel that was launched last year. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now