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Digital shouldnt be treated as a shiny new object thats just about participation Anand Chakravarthy

"Digital shouldn't be treated as a shiny new object that's just about participation," Anand Chakravarthy

The India MD at Essence - GroupM's fourth-largest agency, adds that in digital, if you don't invest to threshold level, you can't see the impact... ... Read more

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Anand Chakravarthy

Anand Chakravarthy, (MD, Essence India)

"Digital shouldn't be treated as a shiny new object that's just about participation," Anand Chakravarthy

"Digital isn't just about a marketing edge but a business edge too," says Anand Chakravarthy, MD at Essence India. ... Read More

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