Most smokers picked the habit from an influencer friend in college Nicotex

"Most smokers picked the habit from an 'influencer friend' in college": Nicotex

The nicotine gum brand targets the 30-40 year-old male smoker through this new ad campaign. ... Read more


Sudhanshu Vats

Sudhanshu Vats, (Group CEO, Viacom18)

"Advertising growth on regional TV is higher than national, Hindi": Sudhanshu Vats, Group CEO, Viacom18

In July last year, when Viacom18 announced the acquisition of 50 per cent stake in Prism TV, which owned and operated regional entertainment channels ETV Marathi, ETV Kannada, ETV Bangla, ETV Oriya and ETV Gujarati, the most frequent word used to describe the event was 'milestone'. That milestone culminated in the complete merger of Prism into Viacom18, recently. ... Read More