Articles

Latest

Designers must let go of the idea of being boutique Ashwini Deshpande Elephant Design

"Designers must let go of the idea of being 'boutique'": Ashwini Deshpande, Elephant Design

Ashwini Deshpande - along with partners Ashish Deshpande and Partho Guha- runs Elephant Design, a 30-year-old design agency that helped create brands like Symphony in the '90s to Paper Boat few years back. Where's the design function headed in India? Over to the artistic trio. ... Read more

Interviews

Ashwini Deshpande, Ashish Deshpande and Partho Guha

Ashwini Deshpande, Ashish Deshpande and Partho Guha, (Co-founders and directors, Elephant Design)

Meet the Design Mahouts

If the design discipline is a person, is she still a toddler in India? An adolescent perhaps? Or an old lady who is about to be re-born in a new avatar? We tried to answer this question by spending a couple of hours with Ashwini Deshpande, Ashish Deshpande and Partho Guha, co-founders and directors of Elephant Design, a Pune-based design agency that was established in May 1989, making this the trio's 30th year in business. They started-up right after graduating from National Institute of Design (NID), Ahmedabad, that year. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now