Articles

Latest

Our individual brands have become bigger than brand Parle Mayank Shah Parle Products

"Our individual brands have become bigger than brand Parle": Mayank Shah, Parle Products

Parle Product's latest campaign highlights the mother brand over its sub-brands. ... Read more

Interviews

Shalini Raghavan

Shalini Raghavan, (CMO, L'Oréal India)

L'Oréal India's Shalini Raghavan on marketing makeup...

Shalini Raghavan is a confident, secure and articulate marketer who can keep track of convoluted, multi-part questions and respond to each bit in a systematic, organised way. I spent over an hour with her in a hot, AC-less cabin at her Mumbai office, where we discussed the challenges faced by a cosmetics marketer in the era of the selfie and alarmingly acceptable levels self-adulation. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now