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Being a former advertiser I can tell you that experiments on TV are welcome Narayan Sundararaman Star Plus

"Being a former advertiser, I can tell you that experiments on TV are welcome": Narayan Sundararaman, Star Plus

We spoke to Narayan Sundararaman, general manager, Star Plus and former Mondelez hand, and Gaurav Banerjee, president and head of content studio, Star India, about Star Plus' new afternoon programming bet. ... Read more

Interviews

Narayan Sundararaman & Gaurav Banerjee

Narayan Sundararaman & Gaurav Banerjee, (General manager, Star Plus and former Mondelez hand; president and head of content studio, Star India)

"Being a former advertiser, I can tell you that experiments on TV are welcome": Narayan Sundararaman, Star Plus

There was a time when premier shows 'Shanti' (Doordarshan) and 'Kumkum' (Star Plus) used to air in the afternoon for people to enjoy at leisure. But the growing focus on prime-time gradually brought an end to afternoon programming and the audience was only left with repeats of prime-time shows. Well, it looks like Star India is looking back as its flagship channel, Star Plus is betting big on afternoon programming. The network has decided to bring in four new shows in the afternoon slot - what they call 'Star Plus Dopahar' (12:30 PM to 2:30 PM). ... Read More

Umang Bedi

Umang Bedi

Managing director, Facebook, India and South Asia

"Bite-sized content is the way to go": Umang Bedi, Face...

KK Chutani

KK Chutani

Executive director - consumer care business, Dabur India

"We want to be the Fabindia of Ayurveda": KK Chutani, D...