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We use Twitter for thought leadership Facebook for engagement Manasi Narasimhan Mastercard

"We use Twitter for thought leadership, Facebook for engagement": Manasi Narasimhan, Mastercard

The brand's recent six TVC-outing educates the senior lot. But the communication seems to echo tunes of other players in the segment. An analysis. ... Read more

Interviews

Suparna Singh

Suparna Singh, (CEO, NDTV Group)

"Broadcast and online audiences have very different needs": Suparna Singh, CEO, NDTV Group

NDTV Convergence is a digital media business that controls all NDTV websites, including NDTV.com. Launched in 2008, NDTV Convergence is profitable; last year's revenue figure is Rs.144 crore. The team comprises around 300 people. With a web-first, television-second strategy, the digital news media brand was built on the premise that money follows good content and great user experience. The pillars of Convergence, in Suparna's words, are content, technology and UI/design. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now