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Outdoor is an under-leveraged medium e-commerce segment uses it well Vani Gupta

"Outdoor is an under-leveraged medium; e-commerce segment uses it well": Vani Gupta

An interview with Vani Gupta, outgoing marketing director - Indian Snacks, Foods, PepsiCo India. ... Read more

Interviews

Vani Gupta

Vani Gupta, (Outgoing marketing director - Indian Snacks, Foods, PepsiCo India)

"Outdoor is an under-leveraged medium; e-commerce segment uses it well": Vani Gupta

Surely a seasoned marketer, who has worked across companies like RB (Reckitt Benckiser), Unilever and PepsiCo, holds a few advertising briefs close to her heart; Vani Gupta, outgoing marketing director - Indian Snacks, Foods, PepsiCo India, who has around 20 years of industry experience, spoke to us about her favourites. She also spoke about Kurkure, the Rs.1,000 crore brand she led at PepsiCo. ... Read More

Yashaswini Samat

Yashaswini Samat

Chairperson and managing director, GREY Group India

"We do two famous campaigns every year; I want five": Y...

Manu Kumar Jain

Manu Kumar Jain

Vice President, Xiaomi and Managing Director, Xiaomi India

"We spend a fraction of what many big brands do on adve...

afaqs! Reporter

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