afaqs!The Mobile Indian

latest news

  • Breaking News

    Shailesh Rao quits Google to join Twitter

    Rao was the managing director (media & platforms) for the internet giant's Asia pacific operations.

  • It's 'damage control' time for Bates

    Tim Isaac, chairman, Bates Asia, was in Mumbai recently. He speaks to afaqs! about how the recent top-level exits at Bates India is actually 'a good thing' and dispels rumours of any supposed Bates-Ogilvy merger.

People

Justin Rabindra bids adieu to Ogilvy

Justin Rabindra bids adieu to Ogilvy

After 11 years, Rabindra has decided to move on to pursue professional photography.

Publicis Capital strengthens Delhi leadership

Publicis Capital strengthens Delhi leadership

Suresh Subramaniam and Harikrishnan Warrier have been appointed as vice-presidents and business unit heads.

Points Of View

  • POV: Can strong regional English newspapers make an impact nationally?

    Many regional English dailies such as Deccan Herald and The New Indian Express are moving beyond their backyard. afaqs! finds out from industry experts if they can fight established behemoths outside.

  • POV: Should user-generated content be monitored?

    After being in the dock for carrying 'objectionable' content, Google and Facebook, along with15 other websites, are fighting for what they call internet freedom. Wikipedia went dark to protest the Web Piracy Bill being introduced in the US. afaqs! speaks to industry experts to find out if a move to monitor content can backfire.

Case Studies

An 'ACE shot' for heavy web Traffic @ GolfHelpTips.com

Source: Omnie Solutions
Description:Golf Genie's this study outlines how they have used Golfhelptips.com to reach out to the right audience through search engines with minimum budget..

Cadbury's brand campaign for Bournville

Source: Candid Marketing
Description:This study outlines Cadbury Bournville's new BTL campaign wherein emphasis was laid on how Bournville is made from rich Ghanaian Cocoa beans and that only the 'chosen beans' go into the making of a Bournville bar..

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