Gold Lions for Bajaj V Ariel

Gold Lions for Bajaj V, Ariel

In all, India won seven Lions last night. ... Read more


Prashant Peres

Prashant Peres, (Director - Marketing (Chocolates), Mondelēz India)

"Chocolates used to be shared; now we see more 'individualisation'": Prashant Peres, Mondelēz

We asked Prashant Peres, Director - Marketing (Chocolates), Mondelēz India, a bunch of questions around the chocolate segment, his marketing challenges therein, and the way in which his relationship with his agency partners has changed of late. The interview has three broad segments - Category, Marketing and Advertising.

Edited Excerpts. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now