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Brand Virat Over-exposed diluted or on point

Brand Virat: Over-exposed, diluted or on point?

Here on, brands that get Kohli on board have to work doubly hard to differentiate their proposition and his role therein. The task for their agency partners is about to get tougher. ... Read more

Interviews

Anil Viswanathan

Anil Viswanathan, (Marketing director (chocolates) Mondelez India)

"We want to be an agile giant": Anil Viswanathan, Mondelez

"It's about being an agile giant," says Anil Viswanathan, who recently took over from Prashant Peres (now in a regional role) as marketing director of chocolates at Mondelez India. He has been with the company for 18 years in various regional and global roles. "I want to flex my muscles, leverage all partners, scale-up, and yet, have the agility to respond to the Millennial, tweak things on a daily basis, do the beta work, and become aspirational to work for," he declares, spelling out his vision in what is Cadbury's 70th year in India. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now