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Nivea teases you into watching this YouTube pre-roll ad

Nivea teases you into watching this YouTube pre-roll ad...

The brand weaves the 'Skip Ad' button into the copy of its newly released digital film that's been appearing as a skippable YouTube pre-roll ad. ... Read more

Interviews

Shankar Nath & Jaskaran Singh Kapany

Shankar Nath & Jaskaran Singh Kapany, (Paytm)

"Cricket is now almost a medium for us"

As one reaches Paytm's head office in Noida, it's difficult not to wonder why this tech-led company has not headquartered in the cities known to be fashionably official like Gurugram or the techie-favourite, Bangalore. "Emotional reasons" is what we were informed. The company which was launched in August 2010 at this very Noida office has not only grown in terms of the number of floors but, if the company's spokesperson is to be believed, then Paytm is now reporting a billion transactions per quarter with a $20 billion Gross Merchandise Volume (GMV). Reports also suggest that One97 Communications, which is the parent company of brand Paytm, has garnered revenue of Rs 814 crore in 2016-17. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now