Articles

Latest

We aspire to be the Zee Star or Viacom18 of digital Gurpreet Singh One Digital

"We aspire to be the Zee, Star or Viacom18 of digital:" Gurpreet Singh, One Digital

We spoke to Gurpreet Singh, COO and co-founder, One Digital Entertainment, and got to know his company a little better. ... Read more

Interviews

Venke Sharma and Hushidar Kharas

Venke Sharma and Hushidar Kharas, (Authors)

"Digital marketers have incredibly stressful lives": Hushidar Kharas, Amazon Prime Video, on a book he co-authored with Venke Sharma

In the age of social media, a virtual landmine for brands, the word 'crisis' has taken on a whole new meaning. In a book titled 'The Indestructible Brand', one peppered with real brand examples of social media disasters, and tips on how to tackle them, authors Venke Sharma (former Tribal DDB, Leo Burnett hand) and Hushidar Kharas (former Star, KFC, Future Group hand and present day in-charge of customer engagement and social media at Amazon Prime Video) discuss crisis management in the age of social media. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now