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This new product will mark Suzuki’s foray into the gearless scooter market
Following a multi-agency pitch, RK Swamy/BBDO has bagged the creative duties for Suzuki Motorcycle India’s soon to be launched gearless scooter, which will mark the company’s foray into the gearless scooter market.
Sunil Kukreti, vice-president, RK Swamy/BBDO Delhi, has confirmed the development to agencyfaqs!. He refused to assign a figure to the advertising spends, but called it a significant win. Industry sources say the size of the business is close to Rs 15 crore.
The pitch for this account was called in July and quite a few leading agencies were known to have participated in it.
Suzuki Motorcycles plans to launch a national campaign. The media mix, though not yet fixed, will comprise tentatively a multimedia campaign, including print, television, outdoor and online.