Rediffusion wins creative duties for real estate brand Bramha Group

The account will be handled out of Rediffusion's Mumbai office.

Rediffusion Y&R has been awarded the creative mandate for real estate brand Bramha Group. The development requires the agency to craft the creatives for the group's real estate business and create an identity for Residency Club, one of its group companies.

Headquartered in Pune, the Bramha Group is a diversified business group that boasts a turnover of more than Rs 2,000 crore. The group's businesses encompass real estate development, hospitality, retail and leisure. Other companies belonging to the group are Bramha Builders, Citizens Sports and Bramha Bazaz Hotels.

In the next few years, the Bramha Group plans to invest more than Rs 1,000 crore in building hotels, shopping malls, commercial real estate, upscale residences, and lifestyle leisure clubs.

With this win, the agency expands its footprints in Pune.

The account will be handled out of Rediffusion's Mumbai office, under the leadership of Bhairavi Naik, business head, Tina Sachdev, creative head, and Vikram Dhaliwal, planning head.

Rediffusion bagged this account based on its credentials and the work that it has churned out in the past.

Commenting on the win, Naik conveys in an official communiqué, "Our history of long-term strategic alliances with our clients and in-depth understanding of the consumer have been key factors when it comes to our business wins."

She adds that the goal now is to partner with the Bramha Group in its aggressive growth plans, and establish a brand name that holds true to the group's core values.

Nisha Singhania, executive vice-president and branch head, Rediffusion Y&R Mumbai, says, "We are very excited to have the Bramha Group on board. With this addition, we have now expanded our footprints in Pune. Rediffusion already has a host of clients such as Sugar Free, Rasna and Claris in the Ahmedabad market, which are managed out of the Mumbai office. We look forward to doing some great work on Bramha, and take the brand to great heights."

Rediffusion's recent account wins include the digital mandate for Kingfisher Airlines, MTS, HomeTown, and ITC (packaging and digital mandate).