The hunt for Coal India's creative agency has begun; account size pegged at Rs 10 crore

Public sector giant Coal India Limited (CIL) is scouting for a creative partner. The pitch is currently under way in Kolkata, where the company has its headquarters. As per industry estimates, the account size is pegged at Rs 10 crore.

The pitch is still in its initial stages. It is also learnt that the first presentation round will take place on January 18.

Founded in November 1975, CIL is a holding company with seven wholly-owned coal producing subsidiary companies in the country, and one mine planning and consultancy company. The company's goals include identification of coal reserves, detailed exploration of the same, and then working on the design, implementation and optimising of operations for coal extraction in its mines.

The producing companies include: Eastern Coalfields Limited (ECL), Sanctoria, West Bengal; Bharat Coking Coal Limited (BCCL), Dhanbad, Jharkhand; Central Coalfields Limited (CCL), Ranchi, Jharkhand; South Eastern Coalfields Limited (SECL), Bilaspur, Chattisgarh; Western Coalfields Limited (WCL), Nagpur, Maharashtra; Northern Coalfields Limited (NCL), Singrauli, Madhya Pradesh; and Mahanadi Coalfields Limited (MCL), Sambalpur, Orissa. Coal India Africana Limitada, Mozambique is an overseas producing company and the consultancy company is Central Mine Planning and Design Institute Limited (CMPDIL), Ranchi, Jharkhand. North Eastern Coalfields (NEC) is a small coal producing unit operating in Margherita, Assam under the direct operational control of CIL.

Coal India's major consumers are the power and steel sectors, besides manufacturers of cement, fertilisers, brick kilns, and other small scale industries.