Canara HSBC Life launches campaign with Jasprit Bumrah & Sanjana Ganesan

Canara HSBC Life Insurance Company announced the launch of its new brand campaign featuring the real-life couple, cricketer Jasprit Bumrah and media personality Sanjana Ganesan.

The campaign features two films that highlight personal reflections between Jasprit and Sanjana. The campaign films portray promises not just as words, but as enduring commitments that shape families, futures, and legacies.

In the TVC, Jasprit reflects on how fame is temporary, while personal commitments, especially to a life partner, remain important. Sanjana’s role highlights mutual support in long-term planning. The narratives focus on authenticity, trust, and foresight, aligning with Canara HSBC Life Insurance’s goal of helping people plan and protect their futures.

Speaking about the campaign, Rishi Mathur, chief marketing officer and chief distribution officer- alternate channels, Canara HSBC Life Insurance said: “At Canara HSBC Life Insurance our aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life’s promises together. Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises.”

Jasprit Bumrah, while commenting on the campaign launch said, “Canara HSBC Life Insurance’s philosophy of being a ‘Promises ka Partner’ resonates with me on a personal level. In both cricket and life, it’s the long-term commitments, ones made quietly and upheld consistently, that truly define you. The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It’s a message I believe in deeply.”

Shoojit Sircar, director of the brand films said, “It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn’t been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand’s clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership.”

The campaign targets young couples, modern families, and financially aware individuals, positioning insurance as a tool for empowerment. It will run across TV, digital, social media, and other platforms. The campaign was created by Gurgaon-based PRAVIS Consulting.