Press Release

Spin, toss and catch the Cricket World Cup frenzy with Yahoo!

Section :Digital Briefs, Category : Corporate

Company Brief
New Delhi, February 2, 2011

Yahoo! India and the International Cricket Council (ICC) announced the launch of the official ICC World Cup 2011 website - today. This website will be the official ICC World Cup online destination for cricket enthusiasts from around the world who are following the ICC Cricket World Cup frenzy.

Cricket lovers can be a part of the World Cup celebrations on Yahoo! through live match updates, detailed match analysis, exclusive video content, engaging games and rewarding contests. The experience will feature more interactivity by choosing from a variety of cool world cup themed avatars, the ability to buy game tickets and other ICC merchandise through the website.

Prem Panicker, Managing Editor, Yahoo! India said, "Cricket is the most passionately followed game in India and many countries around the world. Cricket fans can now catch all the excitement of the game on the ICC World Cup 2011 official website. Yahoo! Cricket will deliver compelling and unique content alongside interactive contests to build on the euphoria for the game. Enthusiasts can share their thoughts, play games, create personalized profiles and track matches through interactive schedulers. Cricket fanatics can also watch and share exclusive video content and photographs on the site. We have ensured that Yahoo! Cricket provides a platform for millions of supporters to come as close to living, feeling and breathing the action unravel in the forthcoming 2011 World Cup. "

According to Campbell Jamieson, ICC General Manager, Commercial, "As the countdown continues to the Cup that Counts, we are thrilled to be working with Yahoo! to launch an online destination that offers the exclusive ICC Cricket World Cup content in an innovative and engaging way. We are also grateful to our partners who have helped make the ICC's flagship event such a great success."

The ICC World Cup website on Yahoo! offers a range of unique highlights including:

Live scorecard interaction: Enjoy a more visual and captivating experience when following the World Cup online with the help of filter commentary options to check out what you want (e.g. 4's / 6's / wickets filters). You can also interact with other fans and Yahoo! Cricket experts through the Live Cricket Chat widget.
Commentweeter: Get a consolidated view of Twitter updates directly from cricket fans and the top cricketers of the world in one single view.
Yahoo! Face in the crowd -Yahoo! photographers will be doing rounds clicking pictures of fans in the stadiums during the World Cup matches. Unique and cool fan photographs will be selected for display on the stadium's big screen. Fans featured in the best photographs win cool Yahoo! goodie bags. You can also take your own 'Face in the crowd' pictures and upload them on Flickr.

Yahoo! Cricket keeps fans up to date with all the cricketing action around the world. From the latest cricket news, live ball by ball updates, match schedules, team & player profiles, cricket photos & videos, cricket interviews to columns - Yahoo! Cricket offers cricket fans with an enthralling and exciting experience that keeps cricket buffs as close to the 22 yards as possible.

For further information, please contact:

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Pallavi Bahuguna
Mobile: +91989899651267