Press Release

Hero Honda to be the new team sponsor of Mumbai Indians

Section :Other Briefs, Category : Marketing

Company Brief
Mumbai, March 8, 2011

Adding yet another feather to its long-term association with cricket in the country, Hero Honda Motors Ltd, the world's largest two-wheeler manufacturer, has become the new Team Sponsor for the Mumbai Indians (MI), the most followed franchisee of the Indian Premier League (IPL).

The agreement between Hero Honda and Mumbai Indians is the largest sponsorship agreement in the history of IPL for any franchisee. Beginning with the fourth edition of the IPL, Mumbai Indians team jersey will sport Hero Honda logo on the front. Additionally, Hero Honda brand will bring its saliency to the field as well as on-ground activation.

Captained by Icon Player Sachin Tendulkar, Mumbai Indians has added some exciting talent for this season, including explosive all rounder Andrew Symonds and Indian batsman Rohit Sharma. Mumbai Indians has stars like Harbhajan Singh, Lasith Malinga and Kieron Pollard who have been part of the campaign, which saw MI emerge as the most successful team in Season III.

"Mumbai Indians had an exciting journey in the past seasons of IPL and have established a distinguished brand of cricket, with the largest IPL fan base across the world. We are happy to partner with Hero Honda, one of the most iconic brands in the automobile space. With our new partner, and inspiring additions to the MI family, we look forward to recreate the magic with Desh Ki Dhadkan hum duniya hila denge," said Mumbai Indians spokesperson.

Hero Honda spokesperson said, "As in every other sphere of our sports-related initiatives, we keep looking for new and exciting opportunities to bring joy and cheer to the fans. In keeping with this spirit, we have joined hands with the Mumbai Indians - the most exciting IPL team with its impressive line-up of cricketing stars. It's been home to a world class team which stands for determination, commitment, team spirit and a professional approach. We have been associated with IPL right from the beginning and we are very excited about our partnership with Mumbai Indians."

For further information, please contact:

NeUCom Consulting Pvt. Ltd.
Hemanshu Mistry
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Email: hemanshu.mistry@neucomconsulting.com