afaqs!
Join us on Facebook

Get latest news on advertising, media and marketing

Job Switch

Post your resume here

Hathway subscribers can now enjoy IPL-5 on Sony MAX HD

Section :Other Briefs, Category : Marketing

Company Brief
Mumbai, April 3, 2012

Hathway subscribers have reason to celebrate! They will be able to enjoy all the cricketing action in the fifth season of the Indian Premier League (IPL) in High Definition (HD) on Sony MAX HD. Hathway subscribers will be able to watch live cricket with the best picture quality and superior sound. For die-hard cricket fans, HD promises to be a treat with viewing experience similar to what one would expect at a stadium.

DLF IPL 2012 the latest season promises to be more action packed than ever before with all teams giving their best to win this prestigious tournament. The 5th season of the DLF Indian Premier League will be available to all Hathway HD subscribers on Sony MAX. The Hathway HD service is also available with an attractive & combined broadband service, giving consumers value for money. The HD services are available in the cities of Mumbai, Delhi, Hyderabad & Bangalore.

Commenting on the development, K Jayaraman, MD and CEO at Hathway said that, "Hathway & The One Alliance have a long & cherished relationship & the DLF IPL product on HD will further strengthen the close working environment, as a precursor to more innovation in the ensuing Digital transition and bring home to the Hathway digital consumers further value & joy in the holiday season."

Adding to this Rajesh Kaul, president of MSM Discovery Pvt Ltd, said, "We value our relationship with Hathway, the biggest MSO in India. We are glad that Hathway is the first MSO in India to offer DLF IPL in High Definition to its consumer."

For further information, please contact:

Perfect Relations
Melissa Dmello Rodrigues
Mobile: +919833643485
E-mail: psangharajka@perfectrelations.com