Press Release

Talwalkars launches 'Reduce' - the easy weight loss solution

Section :Other Briefs, Category : Marketing

Company Brief
Bangalore, July 10, 2012

Talwalkars Better Value Fitness Limited; the largest fitness chain in India with 128 gyms across 68 cities, has launched the easy weight loss solution called REDUCE. It is the best way to lose weight anytime, anywhere and at your convenience. The program has been designed keeping in mind the busy schedule that one leads.

The specially trained REDUCE counselors analyzes the need for weight loss, understand the lifestyle of each individual and studies the factors leading to weight gain. The REDUCE weight loss solution offers a customized diet plan with more flexibility and modifications in meal planning. In addition, it provides food products which are low in calories, high in fiber, nutritious and naturally balanced food to strengthen and support the entire process.

All one has to do is change the frequency, timing & size of the meals with no lifestyle modifications that will results in the high success rate of weight loss. The highlight of this unique program is the personalised and motivational support by the REDUCE experts and requires a visit just once in a week. The experts will continuously monitor and evaluate the weight loss program for results. What's more, REDUCE; the easy weight loss solution also has a very convenient home based option available for its consumers.

Speaking on the launch of REDUCE, Mr. Girish Talwalkar, Director, Talwalkars Better Value Fitness Ltd. said, "In today's lifestyle, the one important thing which we lack is having the luxury of time to take care of our health. We, at Talwalkars have been innovating with new products and our team of food technologists and dieticians have researched for four years the entire process of weight management and have analyzed the consumersdifficult experience in losing weight and thus we have introduced REDUCE; a complete weight loss solution that's easy and healthy."

Mr. Nitin Shakdher, Vice-President, (Marketing) at Talwalkars Better Value Fitness Ltd.adds, "With the launch of REDUCE, we have answered the one question which every consumer asks - how can I lose weight with my busy schedule and lifestyle? We are positive that REDUCE will offer an easy, effective weight loss solution which will help our consumers achieve their fitness goals."

Talwalkars plans to launch REDUCE; a complete weight loss solution in all the 68 cities and towns of India where it already has a presence in a phased manner.SMS REDUCE to 53636, visit or call 022- 33710100 for an appointment today! You can also like us on or follow us at

For further information, please contact:

Talwalkars Better Value
Hiral Shah
Mobile: +919819637300