afaqs!Techafaqs! CampusThe Mobile IndianJobswitchKulzy

View other Company Briefs

Mumbai's admired fashion retail chain - Options - gears up with new branding plans

Company Brief
Mumbai, February 04, 2013

Options is poised to launch a 360-degree campaign to assert its position as the preferred fashion store for families in Mumbai. It has signed A B See Peninsular for a communication plan that will include Television, Press, Outdoor and Experiential media.

Dharmesh Patel, Founder, Options, states - “We have a strong relationship with Mumbai's upper middle class. It's time to leverage the strength and optimise our brand-value. We have ambitious growth-plans. Branding initiatives are integral to them. A B See Peninsular has strong credentials in fashion and yet, fresh in their thinking. Hence, our choice.”

The plans activate in the middle of February, when the summer-season begins. Amit Baid, Founder and Creative Head, A B See Peninsular, adds - “Options is a household name in Mumbai. Our mandate is to make the brand more exciting and energise the relationship with its patrons. We are looking to add a whole new chutzpah to the brand's body-language.”

The traditional store seems to be gearing up to match today's big-boys of retail. The first phase of the communication is likely to pan out by May, 2013.

A B See Peninsular can be visited at absee.co.in

For further information, please contact

A B See Peninsular
Sonali Pawar
Mobile: +91 9769565143
Email: sonali.adds@abseepeninsular.com

Have something to share?
Email your press releases at pressrelease@afaqs.com. Read instructions.
Get more coverage! Upload images of press conferences, product launches or consumer activations.

  • EmailEmail
  • ShareShare
  • RSSRSS
  • PrintPrint

Latest Case Studies

Twitter Trends for Elections 2014

Source: Team Pumpkin
This case study highlights the Twitter analysis on followership ratio and fanbase of prominent leaders contesting elections of political parties and also the trending topics and top reactions by Online users.
© 2012 afaqs

Daily NewsLetter