afaqs!Techafaqs! CampusThe Mobile IndianJobswitchKulzy

View other Company Briefs

Mumbai's admired fashion retail chain - Options - gears up with new branding plans

Company Brief
Mumbai, February 04, 2013

Options is poised to launch a 360-degree campaign to assert its position as the preferred fashion store for families in Mumbai. It has signed A B See Peninsular for a communication plan that will include Television, Press, Outdoor and Experiential media.

Dharmesh Patel, Founder, Options, states - УWe have a strong relationship with Mumbai's upper middle class. It's time to leverage the strength and optimise our brand-value. We have ambitious growth-plans. Branding initiatives are integral to them. A B See Peninsular has strong credentials in fashion and yet, fresh in their thinking. Hence, our choice.Ф

The plans activate in the middle of February, when the summer-season begins. Amit Baid, Founder and Creative Head, A B See Peninsular, adds - УOptions is a household name in Mumbai. Our mandate is to make the brand more exciting and energise the relationship with its patrons. We are looking to add a whole new chutzpah to the brand's body-language.Ф

The traditional store seems to be gearing up to match today's big-boys of retail. The first phase of the communication is likely to pan out by May, 2013.

A B See Peninsular can be visited at absee.co.in

For further information, please contact

A B See Peninsular
Sonali Pawar
Mobile: +91 9769565143
Email: sonali.adds@abseepeninsular.com

Have something to share?
Email your press releases at pressrelease@afaqs.com. Read instructions.
Get more coverage! Upload images of press conferences, product launches or consumer activations.

  • EmailEmail
  • ShareShare
  • RSSRSS
  • PrintPrint

Latest Case Studies

Krrish 3 Digital Campaign

Source: Moes Art
To design a campaign to promote Krrish 3, a sequel to the biggest superhero franchise in India - Koi Mil Gaya and Krrish, across the digital platform in the most effective manner by attaining the highest reach any Bollywood movie has ever achieved, with high level of customer engagement and interaction in the most entertaining manner.
© 2012 afaqs

Daily NewsLetter