New Delhi, April 02, 2014
Public Relations and Social Media Agency Crosshairs Communication has bagged two big mandates this month, from two very different sectors. The first being the Men's Office Wear brand John Miller and the second Hyatt Gurgaon.
The Agency has been tasked with creating buzz around the "Good Looking Rascal" - the John Miller brand mascot, through social media. Part of the Future Group, John Miller believes that its target audience is actively present in digital media and various Social networks. Hence, Crosshairs has been given the Social Media mandate for the brand.
If it is social media for John Miller, it is both PR and social media for Hyatt Regency Gurgaon. In the PR front Crosshairs Communication has been given the mandate to position the five-star hotel both as a leisure and corporate destination; with special focus on the premium property's bars and restaurants -The Long Bar and the Kitchen District.
"Crosshairs has always loved a good challenge and now we have got two! As an agency we have always tried to deliver more than what is expected from us. For Hyatt, the challenge lies in its location, as we will try to increase the catchment area of the restaurants to include all of NCR, besides ensuring publicity for the grand property. John Miller is another ball game where it all comes down to the voice we adopt; and how we can translate it into real ROI for the brand," said Crosshairs Communication MD Stuti Jalan.
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