Look what’s Cooking on CNN-IBN’s ‘Secret Kitchen’
New Delhi, June 9
CNN-IBN introduces a special series, ‘Secret Kitchen’; which hunts down the cornerstones of cuisines and present long forgotten culinary secrets of India. Journey with Bikramjit Ray, CNN-IBN’s food correspondent, as he travels across the country and unravels recipes that have been passed down from generation to generation.
The series covers Indian culinary traditions including Royal cuisines of Awadh and Rampur with Rajkumar Amir Naqi Khan and Begum Noor Ranu; cuisine from the hills of Himachal Pradesh to Metropolitan Mumbai; Chettinad and Nadar food from Tamil Nadu and tribal Manan food from Kerala. The six episode series engages viewers each Saturday to a melting pot of India’s diverse cuisines until July 7.
Introducing the series Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and IBN 7 said, “India is a land of diverse cultures and cuisines. With our exclusive series ’Secret Kitchen’, we have made an attempt to bring the very best of traditional Indian culinary delights to whet the appetite of our viewers. The programme is aimed at discovering recipes which have faded into oblivion over the passage of time.”
“Diversity in programming is welcomed by our advertisers and viewers alike. These feature-based programmes provide us an opportunity to attract companies and brands looking for infotainment content. An interactive contest that engages viewers has been included to provide sponsoring companies added prospects,” added Sanjay Dua, National Sales Head, CNN-IBN and IBN 7.
Apart from presenting long forgotten culinary secrets of India, Secret Kitchen also invites viewers to share their traditional recipes, family fare or just about anything exclusive that they feel takes them on a gastronomic high! Two best entries will win a TTK Microwave oven each week.
Have something to share?
Email your press releases at email@example.com. Read instructions.
Get more coverage! Upload images of press conferences, product launches or consumer activations.
Latest Case Studies
Source: We Are Social
The sale is no longer the light at the end of a tunnel. It is the beginning of a social relationship between a brand and a consumer.
© 2012 afaqs