Press Release

Nutrine launches Pan Supari

Section :Ohter Briefs, Category : Marketing

Company release, March 31, 2005
New Delhi

Nutrine Confectionery launched Nutrine Pan Supari, a candy with the taste of Natural Supari and Pan. The candy has a natural flavor and leaf green appearance identical to that of real pan. The taste was matched to natural supari and is specially designed to have a cool after taste. It has a smooth texture, a glossy look and gives a uniform release of flavour. It costs Rs 0.50 paise.

Says Mr B.L Venkateshwar, Sr. Vice President, (Sales & Marketing), Nutrine Confectionery, "Nutrine Pan Supari tastes like natural supari and pan and does not have any unpermitted or harmful ingredients, making it suitable for all ages and occasions."

The candy is wrapped in a moisture proof laminated film to preserve its taste and appearance. It is available in pet jars in unit packs of Rs 50/- for 100 pieces and Rs 100/- for 200 pieces and also bulk packs.

Nutrine Confectioneries Company Pvt Ltd, Chennai, is India's No 1 confectionery brand, and is distributed across the country. With well known power brands like Nutrine Mahalacto, South Asia's only 100 crore confectionery brand, Nutrine Éclair and the Naturo Fruit bar, Nutrine is distributed in over 3000 towns in India.

Nutrine has state of the art factories in Chitoor, A.P. and Bangalore. Its R&D Centre in Chitoor is at the forefront of innovation in confectionery.

For further information, please contact:
Ruchi Bhushan, Euro RSCG PR & Events, New Delhi
T: 26865319-21 ext: 209
Mo: 9810841901