Press Release

Auditions for "Dabur Gulabari" Miss Fresh Face of U.P. 2009

Section :Other Briefs, Category : Marketing

Company Brief
Ghaziabad, November, 28, 2009

Dabur India Limited, India's leading natural healthcare company today organized the first semi-final audition of its mega model hunt -Dabur Gulabari Miss Fresh Face of UP, 2009 -- in Ghaziabad.

The audition, which saw close to 100 semi-finalists from Ghaziabad and Noida regions participating -- was organized to identify the finalists to represent the region in the Grand Finale to be held at Lucknow on 19th of December. The Winner of the grand finale will walk away with a one-year modeling contract with Dabur Gulabari. The 100 candidates were shortlisted from over 1,000 entries received from the region.

Simultaneous auditions are also being conducted in Agra and Meerut on Sunday, November 29. Besides, auditions would also be held at Kanpur and Lucknow on 5th and 6th of December respectively and in Gorakhpur, Varanasi and Allahabad on 12th and 13th of December.

The contestants went through three intense rounds of audition -- the introduction round, talent showcase round and a question-answer session with the judges. Most exciting of the lot was the talent showcase round, which saw contestants display a variety of talent, ranging from dance performances to stand-up comedy. The names of the 18 finalists for the Grand Finale will be announced after the completion of the 8 city auditions.

The finalists will undergo a 5-day intensive grooming programme in Lucknow in the presence of experts from diverse fields, before they vie for the coveted title in the grand finale in Lucknow on 19th of December. "Dabur is looking for a face that embodies the values of Dabur Gulabari - soft, fresh skin that glows like a rose. Rose has been synonymous with beauty, softness and freshness. Dabur Gulabari captures the essence and goodness of roses in each of its products and is the only personal care brand in India offering the benefits of rose for 'soft, fresh and skin that glows like a rose. The brand has always been associated with beauty and this mega model hunt is another step forward in that direction," said Dabur India Ltd Brand Head-Gulabari, Mr. Prashant  Aggarwal.

"This is our 2nd initiative in Uttar Pradesh after successfully hosting a similar model hunt in Uttar Pradesh in 2008. This initiative is also a unique way of spreading awareness among the beauty conscious women of Uttar Pradesh, especially the young college-going girls. This will also offer the young girls from the state a platform to enter the world of mainstream modeling," Mr. Agarwal added.

Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cold Cream, Moisturising Lotion and a Premium Face Freshener Spray. Offering the promise of 'fresh, soft and rose-like glowing skin', the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. To keep the skin soft and glowing during this winter, in the offering is Dabur Gulabari Moisturizing Cold Cream. It is enriched with natural rose oil and key actives, which gently work on your skin, giving it a rose like glow without leaving the skin oily. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.

For further information, contact:

Madison Communications Pvt. Ltd
Moumita Rudra