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Company Brief
Ghaziabad, June 10, 2010
Max, Largest Value fashion brand in Middle East, is all set to create a landmark in the shopping sphere of Ghaziabad with the launch of its first store in the city. Located at Metro Mahagun Mall, Vaishali (Near Dabur Chowk) Ghaziabad; the new Max store promises to provide customers a one stop shop for latest fashion at affordable prices across apparels, footwear and accessories for Men, Women and Kids in a truly delightful shopping environment.
Max caters to the young aspiration adult who is fashion conscious and is exposed to latest international fashion trends. Working with an in-house team of designers who have several years of experience in the retail fashion industry, Max sources its merchandise from India and overseas. Launched in early 2004 in the Middle East, Max offers merchandise designed as per the latest international fashion trends. It promises its Indian customers the same depth of quality and style that it offers in the Middle East, and aims to pioneer the concept of 'value retailing' in India.
Commenting on this occasion, Mr. Vasanth Kumar, Executive Director, Max said, "Max is currently the largest value retailer in the country. We are the pioneers of value fashion retail in the country and aim to take our offering to customers across the nation including all metros and key Tier II and Tier III cities. We currently have 28 stores across India and plan to take it to 60 stores by 2011-12".
Sharing his views on the growth strategy of the brand, Mr. C.S. Shekar, Chief Operating Officer, Max added, "We hope to grow MAX as a brand synonymous to the growing population of global Indians who are trendy & fashion conscious but at the same time, intelligent shoppers who seek value for money. We hope our first store in Ghaziabad will be welcomed and as well accepted as our other stores across India".
The new Max store offers the latest and trendiest fashion which is in vogue this season. On display is the latest Spring 2010 collection for men, women, kids & the newly launched Tavisha ethnic collection.
Men can choose from an array of trendy clothes available in uber cool graphics, crisp yarn dyes and smart formal. Tavisha- the newly launched ethnic collection for Women - consists of a range of evening wear designed in contemporary silhouettes with fabrics like cotton, cotton silk, brocades, and Chanderi. In the women western wear section, funky silhouettes, exotic prints and flattering shapes provide options in formal elegance to casual chic to choose from. The kid section offers boys clothes with attitude displaying fun graphics, prints and cool detailing such as cars, badges and cute characters. Little ladies will be delighted with beautiful dresses in floral prints, adorable little pets and imaginary fairies.
The latest collection also offers a dazzling and exquisite variety of clothing options in the hottest colour of the season such as beautiful pinks, corals, jewel tones and rich purples.
For further information, please contact:
PR Pundit
Shilpa Arora
Mobile: +919811184112
Email: shilpa.a@prpundit.com