'MTV Samsung Mobile Gang Next 2.0 powered by Aircel' gets 'F.A.L.T.U.'
Mumbai, March 25, 2011
Neck deep into their second season - 'MTV Samsung Mobile Gang Next 2.0 powered by Aircel' fortifies its hunt to find the next group that encompasses the youthful gung-ho personalities to represent MTV, Samsung Mobile & Aircel as ambassadors. The cast of Faltu, the next big Bollywood release scheduled to hit theatres on April 1, 2011 announced the next set of final tasks at a Press Conference in Mumbai.
Tons of college gangs make up a campus, but not all of them get a chance in the spotlight. In MTV Samsung Mobile Gang Next 2.0 powered by Aircel, 100 gangs from 10 cities across India got this thrilling opportunity after an exhaustive audition process conducted by MTV VJs and Samsung Mobile.
Showering their support was the Faltu gang - Ritesh Deshmukh, Jackie Bhagnani, Puja Gupta & Remo Dsouza who announced three tasks, marking the countdown to the finale of the MTV Samsung Mobile Gang Next 2.0 powered by Aircel program. The announcements and interactions to these Gangs were done on platforms such as MTVIndia.com, MTV and the MTV GangNext Facebook page. These tasks were also announced on the 'Blyk' service by Aircel, which helped the gangs plan their next step while on the move.
An Introduction task for each gang was revealed! The first task was related to 'brand identity' where each gang needs to find appropriate association - gang logo, gang call and introduction to team members. The second task involved engaging with foreign tourists populating their "Must see Must do" calendar while travelling within India. The third task involved portraying creativity in food and beverage by presenting a signature cold refreshment along with a promo selling this drink online. All tasks were facilitated by integration with the latest in mobile technology from Samsung Mobiles.
Ali Hussein, Director Digital Media, Viacom18 Media Pvt. Ltd., said ""Our innovative and digital youth engagement program - MTV Samsung Mobile Gang Next 2.0 powered by Aircel in its second season has transcended into a bigger and a more exciting property. The enthusiasm and effort is unmatched compared to season 1! Our association with Remo D'souza's first directorial debut Faltu that rallies around young talent is timed perfectly, considering this is the only college contest of its kind!'
Aditya Swamy, Channel-Head, MTV India, said 'Gang Next is among the largest youth engagement programs in the country... 100 colleges, 10 cities and over 5000 + gangs taking part is a reflection of the fact that multiplatform activation is the only way to engage young people'
Says F.A.L.T.U Cast & Crew, "The latest 'FALTU' task truly reflects the fun youthful elements of the movie. Our tie-up with 'MTV Samsung Mobile Gang Next 2.0 powered by Aircel' next helps us reach out to the market and to the audience that the movie is made for."
'MTV Samsung Mobile Gang Next 2.0 powered by Aircel,' an online platform handpicked 10 gangs from 10 cities i.e. a total of 100 gangs from all over the country to prove their mettle as 'MTV Samsung Mobile Gang Next 2.0 powered by Aircel' ambassadors on their campuses. Each gang has 5 members - all of them represent their college and their city. This year, MTV Samsung Mobile Gang Next 2.0 powered by Aircel has gone to 10 cities - Mumbai, Delhi, Bangalore, Pune, Kolkata, Chandigarh, Chennai, Indore, Ahmedabad and Hyderabad. 10 colleges have been picked from each of these cities. Every gang member has been armed with the latest in mobile technology that Samsung Mobile has to offer in order to keep them one step ahead! Every fortnight, the gangs are given tasks that they have to perform to the best of their abilities, before the other gangs and every task have a winner.
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