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Cinepolis - India's 1st international Cinema chain opens in Surat

Company Brief
Gurgaon, December 28, 2011

Cinepolis, the World's 4th largest cinema chain and India's 1st international exhibitor, announced the opening of its 6 screen, 100% digital multiplex at Surat. The multiplex with

1201 seats will feature Hollywood standard 2k Digital screens, 7.1 Dolby digital audio as well as 3-D screens powered by Real-D, the world's most popular 3-D technology. With the recent launch of Cinepolis Ahmedabad in November this year and in Surat now, Gujarat is the only state with two Cinepolis multiplexes.

Speaking on the occasion, Milan Saini, Managing Director and Country Head, Cinepolis India said, “We are pleased to launch Surat's 1st international multiplex. Film enthusiasts in the city will notice a difference in terms of the clarity of our digital screens and the latest -3D technology we employ. With our world class facilities, we look forward to serving the community with the best cinema experience in town”.

Cinepolis Surat will showcase over 36 shows in a single day, offering patrons with unprecedented flexibility in choice of film titles and show timings. Further, the multiplex would boast of its in-house Coffee Shop, branded “Coffee tree”, with a wide range of freshly prepared Gourmet food and beverages.

Mr. Ashish Shukla, Head - Exhibition, Cinepolis India added, “We are bringing Don2 with the amazing experience of RealD 3D for the first time in Surat. The real pleasure of this world class technology will make the movie experience incomparable. At Cinepolis, we strongly believe in bringing together international and local flavors. The cinema has been carefully crafted keeping in mind local sentiments and requirements – A 100% vegetarian menu has been created for our discerning patrons. The best international audio and video technologies have been coupled with comfortable extra wide legroom for the first time in Surat.”

“Patrons stand to greatly benefit from ‘Club Cinepolis' - the hugely successful loyalty program run by Cinepolis” informed Mr. Devang Sampat, Head – Strategy, Cinepolis India. “Movie goers can register with Club Cinepolis for free and start accumulating reward points for every purchase made at the Cinepolis Box Office. These points can be later redeemed for free tickets.”

Mr. Sampat also added “Club Cinepolis members also have the opportunity to meet and greet their favorite Bollywood and Hollywood stars. In the last two years of operation, Cinepolis fans have had the opportunity to meet stars like Shahrukh Khan, Amitabh Bacchan, Tom Cruise and many other celebrities.Mr.Bimal Vaniawalaa, Proprietor, Imperial Square Mall, commented, “I am sure the breathtaking experience of watching movies with the best audio and video technology at Cinepolis will be enjoyed by all Surtis. This state-of-the-art multiplex by Cinepolis will substantially contribute to our overall goal of constantly providing the people of Surat with the best options for family outings at Imperial Square Mall. I am sure Cinepolis will become the pride of Adajan."

The all-digital screening format with crystal clear picture and the best-in-class 7.1 Dolby digital surround sound technology will bring movies alive for Surtis, with tickets starting from 70 INR. In addition, digital technology makes it possible for Cinepolis to showcase alternate live and recorded content such as music concerts, cricket matches, and other sporting events which will further add to the city's entertainment options.

Cinepolis currently operates at Ahmedabad, Amritsar, Bengaluru and Patna. Starting 2011 with 4 screens, Cinepolis has added 28 more screens in 2011, making it one of the fastest growing multiplex chains in the country. With the addition of Cinepolis Surat, Cinepolis now stands at a total of 32 screens across all four geographic zones.

Tickets can be purchased from the company website www.cinepolis.in, at the box office counter or through NGPay, a mobile ticketing application. The cinema schedule can be obtained on SMS by sending ‘Cinepolis Surat' to 53030. Further, patrons can interact with Cinepolis on facebook at www.facebook.com/cinepolissurat.

For further information, please contact:

Ogilvy Public Relations
Garima Kala Pandey
Tel: +91-124-4744656
Email: garima.kala@ogilvy.com

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