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94.3 MY FM launches Android app

Section :Digital Briefs, Category : Marketing

Company Brief
New Delhi, April 10, 2012

94.3 MY FM, one of the India's leading FM network recently traversed another mile stone with the launch of its mobile application 'My Mobile' for Android phone users, further increasing their interaction with the station.

After the huge success of 'Radio Dikhta Hai' where listeners could watch their favorite shows on the station's YouTube channel, MY FM is all set to create another buzz with the launch of this application; reiterating the fact that the station has always been at the forefront when it comes to innovative product & brand initiatives.

The mobile app has unique integrated features designed keeping the brand engagement in mind. Users will be able to set an alarm or a show reminder along with MY FM tones instead of default handset tones with the feature MY Alarm. MY Connect would allow users to go to their city-specific social media platforms - Facebook, YouTube or MY FM website instantly to view, comment or participate in any discussions or contests. Other interesting features include MY Message where one can send a song request or contest participation SMS to MY FM with a one touch key and MY Download where end users can download MY FM tones as their mobile ringtones. In addition to these exciting features one could also get regular updates such as station promotion, show info etc with the Ticker feature.

The application is available for free on Android Marketplace as well as on MY FM website: http://www.myfmindia.com/downloads.php.

Ecstatic on this new achievement Mr. Harrish M. Bhatia, CEO, 94.3 MY FM commented: "This is a one-of-its-kind innovation by an Indian FM station. With an increase in consumption of FM radio on mobile handsets, this application seamlessly fits into listeners' life, enhancing their overall brand experience."

For further information, please contact:

The Storytellers
Swati Daga
Mobile: +919990667321
Email: swati@thestorytellers.co.in