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Star CJ launches dazzling 'Shalika Sarees' with its 'Go Kitty collection' for the Indian market

Company Brief
New Delhi, August 3, 2012

The saree is traditionally known to be one of the oldest garments adorned by Indian women down the ages. Star CJ alive, the home shopping Channel from the STAR group, as a tribute to the Indian woman, announced its entry into the saree category with the launch of “Shalika Sarees” – a range of breathtakingly beautiful sarees to appeal women of all age groups.

Commenting on the launch of this saree label, Star CJ Network India Pvt. Ltd’s spokesperson, Mr. Shin, said, “Inspired by the response that we have historically had for the saree category, we decided to launch our own brand. Moreover it’s a win win situation for our customers as we will ensure that they get great quality products and value deals with each purchase.”

He further added, “This is the first Private label launch with many more to come in diverse categories of lifestyle products. With sarees being the most popular choice of garment of Indian women, we see tremendous potential“

The launch collection is called “Go Kitty” and is competitively priced at Rs.2099 for a pack of 4 sarees. With its stunning intricately printed designs, Shalika’s Go Kitty collection sarees makes one stand out from the crowd with its array of contemporary hues and trendy patterns. To pamper the consumers furthermore, Star CJ also offers its gift vouchers worth Rs. 1000 with the purchase of Shalika sarees.

So what are you waiting for? Now you can transform your lifestyle right from the comfort of your own home only on Star CJ alive.

For further information, please contact:

Madison Public Relations
Ayush Mathur
Mobile: +919871031903
Email: ayush@del.madisonindia.com

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