Press Release

Bajaj Allianz launches online racing game 'Drive Master' featuring F1 driver Nico Rosberg as part of its 'Drive Safely' Campaign

Section :Digital Briefs, Category : Marketing

Media Nes
Bangalore, October 9, 2012

Bajaj Allianz has launched a unique online car racing game called 'Drive Master' as part of its 'Drive Safely' campaign. The 'Drive Master' game measures the concentration level of the user by emulating the increasing distractions in modern day driving. The game can be played on Facebook on the 'Jiyo befikar' fan page - or through Players who beat the pre-set lap time of Nico Rosberg, Formula One driving sensation from Mercedes Petronas GP Team, in the game can stand to win tickets to the Formula One Grand Prix to be held in Greater Noida later this month.

The 'Drive Master' game has been inspired by the recent research by Allianz on driver distraction and has been developed by them. The game features Nico Rosberg, who acts as distractions during the race and also gives out safety tips once the game has been completed.

The total points accumulated by various players will be monetized by Bajaj Allianz to create a virtual Road Safety Fund. This Road Safety Fund will be used by Bajaj Allianz towards various initiatives across the country to help make driving on Indian roads a safer experience. In fact, 'Drive Safely' awareness campaign will created through on-ground activities in many cities across India.

"Road safety is a major global issue. On an average, one in ten road accidents in the world happen in India and as one of biggest insurer of life and cars in the country, we aim to be with the people even before anything happens. Through the 'Drive Master' game, we wish to demonstrate the importance of keeping your concentration while driving, not only on the F1 track, but on the roads as well," said Rituraj Bhattacharjee, Head-Market Management, Bajaj Allianz Life Insurance.

How to play 'Drive Master'

The objective of the game is to beat Nico Rosberg's lap time. Whilst racing Nico's ghost car around the track, the user receives social media posts, text messages, phone calls and Facebook messages from Nico himself in the game, which all appear to distract the user. The user must avoid being distracted to post the best lap time and beat Nico. At the end, the game shows how many times the player was distracted and how.

For further information, please contact:

Adfactors PR
Saksham Maheshwari
Mobile: +919930990927