Reliance Entertainment Digital to consolidate gaming business under brand name 'Zapak'
Mumbai, December 06, 2012
Reliance Group led Reliance Entertainment Digital, which has two gaming brands under its portfolio - Jump Games Pvt. Ltd and Zapak Digital Entertainment Ltd, announces the consolidation of its Gaming business under the brand name 'Zapak'. With this initiative, Jump Games, a leading International developer and publisher of Mobile games, Apps and Content will be re-branded and re-christened as Zapak Mobile Games Pvt. Ltd. With this move, Reliance Entertainment Digital aims to leverage synergies between each of the Gaming verticals and create a unified brand entity for its Gaming operations. The integrated brand, 'Zapak' will now reach out to over 20 million gamers across the globe who would be able to access nearly 2000 games on the Mobile and Web.
This move is part of the company's growth strategy, while leveraging Zapak's existing brand popularity and recall. Zapak, launched in 2006, is a brand that is synonymous with gaming among casual gamers, the world over. Post the re-structure; Zapak Digital Entertainment will operate three business verticals:
1. Zapak Solutions, which will specialize in providing cutting-edge Advergaming and Gamification solutions to brands across Mobile and Online platforms worldwide.
2. Zapak Online & WAP Portal, which will offer free &freemium casual games on web & mobile via its platforms - zapak.com & m.zapak.com.
3. Zapak Mobile, which will continue to develop and publish cutting edge games across platforms for its Indian and global audiences.
Speaking on the business development, Mr. Manish Agarwal, CEO, Reliance Entertainment Digital said, УThis move is aimed at exploiting huge gaming potential on mobile and leveraging gaming synergies existing within the group to focus on 'Mobile First', while leveraging on the Zapak brand name that is synonymous with gaming over the years. We stay committed to offering consumers and advertisers, the world-over, best-in-class options through highly engaging mobile games, easy to play & discover casual gaming destination and innovations in consumer engagement through Advergaming andGamification solutions across all consumer touch points."
Zapak Digital Entertainment will continue operations from its headquarters in Mumbai, India, with offices located in Pune, India and Chicago & LA, USA. Zapak Mobile's content will be accessible on 80 leading networks across 40 countries as well as global App Stores with revenues accruing via Apple, Google, Amazon, Airtel, Vodafone, BSNL, TATA Docomo, M1, MTNL, Dialog Telekom, Reliance Mobile World, Telstra, Tele2, TIM, O2, Virgin Mobile, KPN, Telia, 3, Telefonica, Optimus, and Telenor.
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