Press Release

'Dubai at its best' on show in Mumbai

Section :Other Briefs, Category : Corporate

Company Brief
Mumbai, December 10, 2012

A shopaholic's haven, a family's delight and a child's fantasy, all come true at the Dubai Shopping Festival, a month long shopping extravaganza that will take your senses for a roller coaster ride.

Hosting a Gala evening of Entertainment and a Press Conference at Sofitel Luxury Hotels, Mumbai, Dubai Events and Promotions Establishments (DEPE) in association with Emirates Airline, the strategic partner of DEPE for DSF 2013 announced attractions and highlights of the 18th edition of Dubai Shopping Festival (DSF) 2013. The biggest edition to be held yet, DSF 2013 is running under the marketing campaign slogan of "Dubai at its Best", highlighting the fact that DSF brings out the best of Dubai across its sectors to its visitors and residents alike. DSF 2013, due to be held from January 3rd to February 3rd 2013, is expected to surpass all previous editions in style, size, turnover and grandeur.

With the entire city decked up, prizes worth crores of rupees on offer and a spectacular itinerary of international events will await DSF fans from across the world. The 2011 edition of the Festival attracted 3.98 million visitors that collectively spent $413 million during the month long festival. The Dubai Shopping Festival which started in February, 1996 has since become a great tourist attraction for visitors from around the world. Besides discounted shopping there are host of other activities for the whole family to indulge in family entertainment fun.

"We are pleased to be here in India's financial capital to announce the launch of the 18th edition of the Dubai Shopping Festival (DSF). We believe this year will be an extraordinary DSF as compared to the previous editions. Ever since the DSF was launched, we have seen an increasing number of visitors from India. Without a doubt, this market has the potential to grow exponentially in the coming years. Indians are a vibrant part of UAE's society constituting a significant segment of the total international visitors to DSF. This year's DSF has been planned keeping in mind the successful previous editions setting the highest standards and constantly innovating on what it have to offer." Said, Saeed Al Falasi, Director- Strategic Alliances, Dubai Events and Promotions Establishments (DEPE).

"Bollywood superstar Shahrukh Khan will perform live during this edition of DSF at Dubai Sports City. This will be the kick off tour for "Access All Areas". This edition will also feature the World's Highest Catwalk Show at 442 metres at Burj Khalifa," added Saeed Al Falasi. The previous record was 175 metres at a Fashion Show held at Kaula Lumpur.

Attracting millions of visitors each year, the festival showcases the region's best in shopping, winning, and family entertainment. Promoting Dubai at its best, the whole city will wear a festive look with performances, colourful displays and range of spectacular activities that have something on offer for every member of the family.

The popular shopping festival will feature various mega events such as Layali Dubai, DSF street carnivals, Shahrukh Khan Concert, in addition to Midnight and Street Fashion shows. The renowned festival will also showcase top class sporting attractions and a myriad of cultural events from different nations.

In addition to the events, shoppers will also have a chance to win cash prizes and shopping vouchers. The festival will also stage weekly draws for Infiniti, Ferrari and Nissan Patrol cars. The Dubai Gold & Jewellery Group also unveiled their raffle promotion of prizes totalling to 15 kilograms of gold. Additionally, customers will also be presented with a chance to win up to 20 lakhs of rupees as instant cash prizes in a 'Scratch and Win' promotion upon the purchase of Pearl, Watches or Diamond jewellery worth 1000 Dirhams.

DSF presents a great opportunity for shopaholics with fantastic shopping offers and discounts at more than 6000 retail outlets in 70 shopping malls. Designed to stand out as a full-fledged festive season of its own, the 18th edition of DSF pledges shopping, winning and entertainment for all. It is truly one of the most awaited seasons to watch out for!

For further information, please contact:

Spin Communique
Harshala Nayak
Mobile: +919619700161