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Company Brief
New Delhi, January 13, 2015
Cardekho.com, flagship Company of GirnarSoft was announced overall winner of the ‘Website of The Year’ award at recently held 2014 edition of WOTY awards in Hyderabad. The portal was chosen for the win by Indian public because of its content, navigation, design and recommendation intention.
The overall winner of the Website of the Year – cardekho.com, is the website with the best relative review within its category. Another product from the same parent company – pricedekho.com, bagged the prize for ‘Best Website in the Comparison Category’.
Expressing gratitude on this win, Mr. Amit Jain, CEO and Co-Founder, GirnarSoft said, “It is an honor to receive this award which is aimed at by almost all the website companies. We are overwhelmed with the response on our website and the fact that people have voted for us. This truly compliments our work and gives our team a boost of success for being able to provide the best user-interface and experience to the customers, which is our core thought behind Cardekho.com.”
Cardekho.com has been witnessing a growing number of visitors on the portal since its inception. A total traffic of 100 Million (10 crore) for viewing cars and bikes in 2014 was recorded representing a growth of 45% over previous year. Given the increase in number of smartphone users, post the launch of cardekho.com app, the website traffic showed a growth of 165% over previous year. A clear preference of cardekho.com app amongst users was visible as it has been downloaded by more than 600,000 people in a short span of 6 months of the release.
Commenting on the website’s growth, Mr. Amit Jain said, “We focus on offering a collective experience to the users and very precise information to suffice their research requirement. We had close to 3,00,000 used cars listed on our website during 2014, up by 110% from last year’s data. The leads from buyers have seen a hike of 35% from last year. Users have numerous options to choose from and a friendly expert to help them arrive at a car buying decision at cardekho.com.”
Backed with a user-friendly interface, strong intent towards customer satisfaction and a design which catches user interest, cardekho.com, emerged as a true winner for this award due to the popularity gained over the period of the time.
The Website of the Year (WOTY) India election is the online public award of the year which singles out the best and most popular websites in 21 different categories like Automotive, Media, Sports and Shopping. The award is independent and objective and is organized by MetrixLab, a global provider of consumer insights and marketing analytics. This year, 252 websites were nominated in these 21 categories; more than 344,000 votes were cast between 27th October and 5th December.
For further information, please contact:
Pranjal Kanwar
Email: pranjal.kanwar@gaadi.com
Mobile : +91 9711024146