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Company Brief
Gurgaon, May 26, 2015
ValueFirst Digital, a leader in digital and mobile l, has recently acquired an overall digital marketing mandate for Nova IVI Fertility, a globally reckoned name in the IVF treatment domain. To fortify its reach and scale its robust digital presence, Nova has appointed ValueFirst Digital as its exclusive digital marketing consultant and agency of record to look after the overall digital marketing initiative of the brand.
In accordance with the mandate, ValueFirst will be wholly responsible for managing the overall digital marketing initiatives for Nova IVI Fertility that includes web, UIUX designing, search (SEO+SEM), social media marketing, online reputation management, online advocacy management, mobile messaging, applications and lead generation.
Started in 2003, ValueFirst offers targeted marketing services through its digital platforms & properties to over 2,500 customers. It uses both the Internet and mobile to engage with consumers through multiple communication channels like social media, email, digital engagement, mobile videos, SMS, voice, missed calls, automation platforms, etc.
“It was indeed a prestigious account to win, especially with the broader digital objective of Nova IVI Fertility “said Mr. Aroon Kumar, Vice President – Marketing and Social Media, who represented ValueFirst in a multi-agency pitch, and successfully acquired the mandate in favour of ValueFirst. He further added, “Going further, digital marketing opportunities are set to rise given the increased digital and social media awareness among brands and business owners requiring specialized digital marketing companies. ValueFirst with its stronghold and expertise in Digital domain will be integral to consolidating brands digital media presence.
Commenting on this development, Mr. Vishwadeep Bajaj, CEO, ValueFirst Digital said, “We welcome this opportunity from Nova and are keen to become an integral part of their digital success story in India and other geographies.”
ValueFirst Digital is a leading technology company that has a portfolio of marketing automation platforms and specialized digital services arm to serve different marketing requirements across different industry verticals.
For further information, please contact:
Aroon Kumar
Email: aroon.kumar@vfirst.com
Mobile: +91 9810112527