Press Release


Section :Other Briefs, Category : Advertising

Company Brief
New Delhi, August 19, 2015

The Tata group is a global enterprise headquartered in India, and comprises over 100 operating companies, with operations in more than 100 countries across 6 continents. TAS, the flagship leadership development programme of the Tata group has been at the forefront in identifying and nurturing the future leaders for the group who successfully start, grow and manage new businesses. The group has at every stage, been instrumental in motivating and recognizing potential talent at various platforms - the foremost being the Tata Business Leadership Awards. The Tata Business Leadership Awards, first introduced in 2002, provides a platform to the sharpest young minds from elite business schools of the country and from within the Tata group to come together to address the business challenges relevant to the Tata's.

Though an agency on board for over 3 years, CREATIVE INC. was awarded the project to conceptualise and give a thematic expression to the prestigious event. The theme this year was 'e-Commerce' as the Tata group invited business ideas from all over the country to be evaluated by an esteemed panel of judges. "The event is an annual feature for the group but needed to add a fresh creative perspective and delivery to attract the right leadership talent. CREATIVE INC. presented unique ideas on the event theme, event design and overall event management wrt audience engagement. The project mandate also had multiple
tiers divided into pre-event marketing and attraction, event theme and delivery and
post-event retention. The agency presented a consolidated communication plan across mediums including print, electronic (promo), digital and experiential, which was the winning factor", added Charu Nathan, the Founder & Creative Director of the agency.

"I believe that an event's backbone is its concept and flawless delivery. Bahnik and Gurpreet along with their respective teams had a complete free hand in creating the right stickiness for this event and that is exactly what they did. All in all a brilliant and extremely creative team effort at the agency," added Pramit Jagannathan, Director Brand Strategy.

Confirming the same, Archana Mani, Senior Manager, TAS at Tata Group Human Resources, added, "We decided on CREATIVE INC. as the team had put forth fresh ideas that really added value to the brand. The initiative had, over the years, created an image of itself and it was necessary that we carried the same trend. Post CREATIVE INC.'s presentation, we were convinced. Thanks in no small measure to the agency. Everything they did was really grand... especially the event concept and design wrt the actual event and the set-up."

Mahafrid Billimoria, Deputy General Manager, TAS at Tata Group Human Resources, further added, "Endorsing Archana's comments completely. We wanted to bring alive the e-Commerce theme in every way and CREATIVE INC. helped us achieve that."

The team at CREATIVE INC. is an eclectic mix of account servicing executives, art, copydesk, event managers and film makers. The agency offers a state-of-the art event production set up both in Delhi and Mumbai which makes event management creative and flawless.

CREATIVE INC. is managed by Pramit Jagannathan, Director Brand Strategy, and Charu Nathan, Creative Strategy Director. The agency extensively works with the healthcare and technology verticals besides FMCGs, retail, education, healthcare and consulting. Some of their clients include Domino's, LG, Oracle, NASSCOM, AON, HealthCare at Home, British Council, Apollo Spectra and many more.

For further information, please contact:

Bahnik Biswas