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Company Brief
Mumbai, June 30, 2016
Myntra just unleashed an out of home advertising blitzkrieg in top 6 cities featuring Bollywood superstar Hrithik Roshan and Cricketing super star and fashion icon Viraat Kohli with the communication tagline “'Tayyar Ho Jao” for its upcoming ‘End of Reason Sale’. The fashion aggregator has romped in the services of Ecosys OOH, the only agency that offers ROI and measurement in outdoor advertising relieving out incumbent empanelled agencies.
The communication pitch of “ Tayyar ho jao” stems from the desired action of 'Be Prepared' and has a deep fashion connect, meaning getting ready in everyday context.
Ecosys OOH took up onerous responsibility of developing a unique media plan based on sales data and consumer consumption patterns plotted on pincode based heat maps and took bill boards in traffic direction to ensure high presence on critical routes. Frequency media like bus shelters ensured brand presence in main arterial routes of the city covering CBDs, shopping destinations thus giving full city coverage.
Commenting on the outcome of the campaign Mr. Ankit Dhingra, Sr.Brand Manager- Myntra, commented, “ the guiding principle at Myntra is - If you truly desire something, you would do everything to get it. And that was the expectation from Ecosys OoH. We are glad that team not only eschewed that value but also went great lengths to live up to that expectation.
Commenting on outcome of the campaign Sujit Banerjee, CEO Ecosys OOH opined "We are thrilled to be partnering Myntra. We always strive to be ahead of the curve and endeavour to give media planning solutions that challenge the existing rules of the game. We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences.”
Launched on December 1, 2015, Ecosys OOH is India’s first Digital OOH agency. Recently they have won 5 awards in OAC 2016. They are headquartered in Mumbai, and has a presence in India across top 6 cities.
For further information please contact:
Ecosys OOH
Mangesh Shinde
Email: mangesh.s@ecosysooh.com
MOB: +91 977 33 50501