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Company Brief
Mumbai, October 8, 2016
Ecosys OOH, the only agency that offers ROI and measurement in outdoor advertising upstaged the incumbent agencies in executing a massive outdoor campaign for SBI Life Insurance celebrating Navratri and Diwali festivities in cities of Ahmedabad, Surat and Rajkot.
The objective is to create visibility for the brand through our campaign during the festive season of Navratri. Fusing languages and creating a new expression is a current common trend.
The idea of PlanoUtsav campaign was to create buzz and to relate to the audience in large. Hence the media selection was concentrated in and around the areas Dandia celebrations happen. The agency strategically laid a “ siege” of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media.
The media strategy was derived from Sun Tsu’s martial principles of - strategic fortification bolstered with myriad media options; smart deployment of resources; and definitive modal terrain of communication receptivity for the target audience thereby creating fabled Maginot Line of defence.
Laying out operational premise of Ecosys OOH, Hardik Kapdi, Managing Partner & Trading Lead commented- “ At Ecosys OOH, we are always governed by the Values and Promise of our partner brands, hence we offer boutique and customised solutions that stem out from our state of the art ideation and planning tools. Unique execution of PlanoUtsav campaign for SBI Life Insurance is an example of that unique and distinct offering.”
Commenting on association with the brand Sujit Banerjee, Director & CEO Ecosys OOH opined "We are thrilled to be partnering SBI Life. This association has a lot of badge value for us. ”
Launched on December 1, 2015, Ecosys OOH is India’s first Digital OOH agency. Recently they have won 5 awards in OAC 2016. They are headquartered in Mumbai, and has a presence in India across top 6 cities.
For further information please contact:
Mangesh Shinde
Email: mangesh.s@ecosysooh.com
MOB: +91 977 33 50501