Ganesh Housing Launches First Priority Campaign

Company Brief

National, November 15, 2016

Ganesh Housing, one of the leading real estate giants based in Ahmedabad, recently announced the launch of their First Priority campaign. The campaign started off as the brainchild of Insomniacs digital agency, backed up by the efforts of INIT Design Studio.

Ganesh Housing was founded by Late Shree Govindbhai C. Patel in 1969, marking their presence in the real estate industry ever since. Their tagline, i.e. “Your Smiles are our Real Estate”, brings further evidence to the fact that Ganesh Housing strives to stay above their competitors by dealing with their customers on a more personal basis. It was from this very perspective that First Priority was ideated from the brainstorming sessions at Insomniacs.

The First Priority campaign aimed at serving as a reminder to the populace that at the core of everything, a happy home is what keeps a person going. In a world filled with project deadlines, working hours and client meetings; individuals tend to miss out on the very concept of staying home and spending time with the family. Therefore, the First Priority Fest was launched to bring the focus back to a person’s home, taking on an emotional aspect for both the brand and the customer. For the campaign, famous figures from a variety of industries were brought in to endorse Ganesh Housing’s latest venture. Along with the celebrity endorsements, Ganesh Housing promoted two of their numerous residential projects, i.e. Malabar County-II and Maple Tree that would serve as the ideal choices for a new customer to book a house in.

Aneri D. Patel, Additional Non-Executive Director, Ganesh Housing Corporation Limited, said, “The First Priority Fest is a one of a kind initiative by any developer. Local ambassadors from a spectrum of professions and age groups were recognised and brought on to the Ganesh Housing platform to give a voice to their individual priorities. The Strategy was basically to tap into Local communities with a Global message and we are very pleased that we were able to do that successfully.”

Commenting on the campaign, Khantil Mehta, Director of INIT Design Studio, states, “Ganesh Housing has been a leading figure in the real estate segment for which we pride ourselves in being their digital agency. We wanted a way to reach out to our target audience on a more personal level, as if we were talking to them face to face. Being in a market that is over-saturated with other players, we had to make sure that we took a different path than what would usually be preferred and considered as a ‘safe move’. We are excited to see how the First Priority campaign will proceed along, and we can’t wait to see how our audience responds to it.”

For further information please contact:

Ankur Agarwal

Email: ankur@insomniacs.in