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Company Brief
New Delhi, 10 February 2017:
The 11th edition of India Digital Summit 2017 has witnessed much light and giggling moments during the fire-side chat between actor, comedian and internet sensation Ssumeir S Pasricha aka ‘Pummi Aunty’ and Mr. Prashant Puri, Co-Founder & CEO, AdLift, a global digital marketing agency having offices in the US and India. The fire-side chat included multiple layers of discussion on the use of engaging content, the emergence of social media platforms, how celebrity endorsement is helping brands, etc.
This two-day event saw who’s who of the digital market industry. The summit was kick-started with sessions from the likes of Sachin Bansal, Co-Founder, Flipkart, Bipin Preet Singh, Founder & CEO, MobiKwik, Ritesh Malik, Creator, Innov8 and went down for two days witnessing Sandeep Aggarwal, Founder, Shopclues & Droom, Kavin Bharti Mittal, Founder & CEO, Hike Messenger, UK Sinha, Chairman SEBI among others in leadership talks, Fire-side chats and break-out sessions.
Ssumeir S Pasricha aka Pummi Aunty floated the charm of his character amidst all these giants of their respective genres. “People, nowadays, are more active on social media platforms than traditional mediums like TV or Radio. Therefore, I chose social media to promote the character, and it worked hands on hand for me,” said Ssumeir during the fireside chat.
“Choosing bang-on content is the key to success on social media as it depends on the engagement you make with your audience.” Sharing his views about how celebrity endorsements help brands, Ssumeir said, “Celebrity endorsements for the brand helps them because of the enormous follower base that the celebrities have on social media platforms with whom they can engage. Unlike TV or movies, our fans can interact with us and share their heart-out about anything through our social media handles. And whatever we share on our social media platforms do have a recall value among followers which marketers also get benefit from if they endorse us.”
Sharing his experience of association with Ssumeir, Mr. Puri said, “Ssumeir is a great entertainer. 10M views in 180 days that too all organic, 350K followers worldwide, Outlook Magazine Humor King of the Year are some of the titles that vouch for my words about him. AdLift is having a great time associating with Ssumeir regarding industry association as well as promoting our ventures Yral and AdLift which are about social media celebrity endorsement and content marketing. We are hoping to have a long relationship with him for future.”
For further information please contact:
Vivek Sharma
Email: vivek.sharma@adlift.com
MOB: 91-9971432002